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004-CEDA-Annual
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2022
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01. January
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2022-01-18 10:00 AM - Commissioners' Agenda
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004-CEDA-Annual
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Last modified
1/13/2022 12:19:58 PM
Creation date
1/13/2022 12:16:06 PM
Metadata
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Meeting
Date
1/18/2022
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
g
Item
Request to Approve Lodging Tax Contracts LT-2022-001 through LT-2022-024
Order
7
Placement
Consent Agenda
Row ID
85266
Type
Contract
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Number of paid lodging room nights resulting from you eventlactivitylfacility? <br />Past Actual* Projected * <br />643 688 <br />Prior Year Paid <br />Overnight Stay Data <br />Past Methodology* <br />li addiiion to lield airove yoil rnay upload lhe eviderce to suppod the pior years'roofi]lrighl infciliralion. <br />You nay upload Lrp to three single pages (US Lelter). of information. lf you a sirgle rnulti-page docunrenl, only 1he <br />lirsl lhree pag€s will be considered. The lollowrng formats vr'ill be accepted: JPG, PDF or llFF <br />\Mrat nrethodology did you ase to calculate the 2019 acliral rrnlbers? <br />,, Direct Count (preferred) <br />orl lndirect Count <br />Representaiive Survey <br />r Informal Survey (preferred) <br />. Slructured Estimate <br />Other <br />!^tra1 meihoalclcgy will yoir {se lo calc{ilate lhe upcoming irurlbers ? <br />Y Direct Count (preferred) <br />t' lndirect Count <br />Representative Survey <br />*. lnformal Survey (preferred) <br />, Structured Estimate <br />, Other <br />Pletsa c.lrJiilr. <br />We have introduced two new methods of calculating visitors at events. These <br />methods will continue to be used, zip code tracking and direct count. This past year <br />we added a zip code tool to our event cards which has allowed us to track a <br />percentage of travelers attending events and activities. This method has allowed to <br />validate that we are attracting visitors from greater than 50 miles in distance. We <br />have also been able to validate that tourist from or"rtside of the State of Washington <br />and even the United Staies are stopping and exploring Cle Elurn. <br />Our direct count methods jnclude conducting walking counts throughout our events. <br />This is occurring at least every half hour out at locations where events are being <br />held. We also ask retail partners to help keep track by counting shoppers in their <br />businesses. <br />Additionally, we measure our results through google analytics, registration forms, <br />and social medla reports on ads placed and engagements. We will also be adding <br />data from our new website which will feature such as our hub for communication <br />Starting in 2022. we will be adding an informal survey to our marketing maierials, <br />asking participants whether they are lodging overnight during their experience at our <br />events. At this time, it is hard to collect data directly from our hotels, this process will <br />allow for a sampling of findings in relation to lodging. <br />2500 character lirnil <br />Projected <br />Methodology <br />Methodology <br />Narrative * <br />Application Questions. Part 5 <br />8l Funding <br />Does your organization have, or have you applied for, grant funding from other sources? lf not, why not? lf yes, please list <br />the funding you have for the project, including any volunteer and in-kind sources in Question 9l Project Budget <br />Overview. <br />Funding sources and amounts which have not yet been secLrred will be listed separately, in the field(s) directly below.
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