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Response 1: <br />ProjecVEvent <br />Description * <br />Video Link <br />List of lntended Use of Funds* <br />Employee Travel & Training <br />Social Media / Online Marketing <br />Print Advertising <br />Venue lmage Promo <br />TV and Radio Advertising <br />Computer Maintenance Expense <br />lT Support <br />Facility Hire (rental, sound sysiems, two-way radios, <br />etc. <br />The Cle Elum Downtown Association is a nonprofit organization whose mission is to <br />Preserve, Pronrote and Enhance Cle Elum's Historic Downtown. One of the avenues <br />that our organization uses to achjeve these goals is by fostering successful <br />partnerships and collaborating with others to offer year around events and activities <br />in Cle Elum. <br />Promoting Cle Elum as a historic and vintage community is gaining popularity, <br />especially with the number of "vintage" retail and new restaurants that are following <br />a this theme in their d6cor. Our business community is beginning to build a look and <br />feel that is attracting rrore visitors. This, accompanied by our events, has impacted <br />the number travelers from 50 miles or farther who are exploring Cle Elum. <br />The Cle Elum Downtown Association encourages tourism and overnight stays <br />throughout the year by offering signature annual events such as, Pioneer Days. Boo- <br />Elum. and Christmas in Cle Elum. ln addition. we have worked to create smaller <br />events or activities to increase tourism to our conrmunity. <br />F or 2022. our plans are to offer our signature events: Pioneer Days. Boo-Elum, and <br />Christmas in Cle Elum. For all evenis, we are adding to the level of experiences that <br />visitors might engage in. We are doing this to encourage greater participation and <br />longer stays in Cle Elum. Pioneer Days wiil continue to be a multiday event that <br />occurs at multiple locatiorrs. For the downtown location, we will be adding back the <br />Artisan and Craft vendor nrarket, Kids Zone, and new Retail Activities. Boo-Elum will <br />include pre-Halloween events to encourage tourists downtown. We anticipate our <br />new Scarecrow Contest that is starting this year will become a draw as these unique <br />characters gain populariiy. Christmas in Cle Elunr will continue to span from Snrall <br />Business I Shop Small Day (last Sat in Nov) through three weekends in December <br />to encourage visitors downtown and overnight stays for holiday shopping and <br />festivities. <br />We are finding ihat a nlarket style approach to retail activities works well. lt draws <br />shoppers who are visiting and encourages new visitors to our downtown. Our <br />markets also enhance lhe shopping experience by adding pop-up adists in stores, <br />vendors on the sidewalk, music, and announce food and beverage specials being <br />offered. Our Mother's Day Market and the Public Market will continue. Our plans are <br />to increase the Pubiic Market by doubling the number of weeks it will operate. <br />2500 character iimit <br />Please plovide us liik lo a brief video sunlnrary oi yolr orqanizalion's evenilproj--ct. You i!4lJSI be piesent a! lhii <br />Q&A rreetirE i|r Novenber lo q(aliiy lor funding. <br />https:/lwww. d ropbox. com/s/n 9kkl eajBme0qfc/ <br />CEDA-CLTAC-Vid eo-Ma rketin g. mov?dl=0