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<br />Professional Services Agreement (rev. 09/24/2018) <br />Page 27 of 30 <br />4. Marketing and Advertising <br />a. Administer and oversee County tourism promotion efforts to promote the County's <br />events, attractions, facilities, and destination downtown, including <br />i. marketing campaigns, <br />ii. advertising, <br />iii. brochures, <br />iv. solicitation of conventions and meetings, <br />v. participation in trade shows, and <br />vi. other activities agreed to by the parties from time to time. <br />b. Administer and oversee County Micro Grant program in efforts to support small <br />events/new events outside of the annual consolidated grant cycle. <br />c. Report monthly with additional funding for Roslyn and Event Center partners. Provide <br />updates monthly to LTAC committee <br />d. Produce and execute marketing campaign for Kittitas County Adventure Pledge. <br />Campaign will consist of but not limited to blog posts, video content, digital ads <br />5. Event Management <br />a. Support marketing efforts of events, festivals, and other tourist related activities <br />in Kittitas County. Such efforts will include but not limited to <br />i. Micro Grant Assistance <br />ii. Access to Chamber marketing resources <br />iii. Expert consultation with execution of events <br />6. Kittitas County Recreation and Tourism Plan Execution <br />a. Use Kittitas County Chamber tourism related website and social network <br />platforms to advance various plan elements of the Kittitas County Recreation and <br />Tourism Plan as identified as: <br />i. Action Item 5.3 - Promote Operations of Numerous Activities <br />ii. Action Item 5.5 and 5.7 - Promote Art and Cultural Arts <br />iii. Action Item 5.6 - Support Athletics <br />b. Launch Kittitas County Adventure Pledge to support Plan Element 6 (Resource <br />Conservancies) and Plan Element 10 (Design Standards)