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uocusrgn Envelope tu: yu4laazJ cdtrc 44dA vAb4 4/4iuuA/Ebuu Table 7: Marketing Plan Table 8: Value-,Added Attributes Llne It6m Question Response 32 Describe your markeling strategy tor promoting thjs contract opporlunity. Upload represgntative samples of your marketing materials (if appllcable) io tho document upload seclion of your response. A! this lime, Axon does not conduct any marketing efforts specifl€lly related to cooperative conlracting. Axon promotes the use of cooperative mnlracts to its salesforce by utilizing training, webinars, and other intemal resources, JJ Oescribe your use of technology and digital data (e.9., socjal media, m€tadata usage) to enhance marketing efiecliveness. We use technology and digital data to underetand our audiences - broken out by users we hav6 identified as well as anonymous use6. The goal we're trying to achieve is converting our paid users to owned use6 through multiple technologies, such as retargeting, remarketing, email, social media, refenal sites, search, and directory sites. We do not sell any user data to 3rd parties. By acquiring this data, we are able to find patterns and "look- a-likes'to bettor predict user flows and marketing efficiency. 34 ln youa view, whal is Sourcewell's role in promoling conlracts arising out of lhis RFP? How will you integrate a Sourewell-awarded contract into your sales process? Sourcewe'l €n help promote membership to law enforcement agencies who may not realize they are members. Axon has seen in past interactions thal many agencies do not know they are already members of a cooperative. lf awarded a Sourewell contract, Axon would take the following steps to integrate lhe contract into its sales process: . Announe the award to Axon's US and Canadian sal€s teams. Add the conlract information to Axon's Customer Relationship Management (CRM) tool, Salesforcs.com, so that sales r€ps can easily see all pertinent data. Add infomation on the contract to upcoming new hire sales trainings Are your products or seryices available thrcugh an e-procuroment ordering process? lf so, doscribe your e-procurement system and how govemmental and edu€tional customers have used il. Our ecommerce site requires an authorized login and purchase eligibility to access. The efllcient, We allowplatfom is intended io mako ordering authoriz€d customers lo pay by credit faster, easier, and mote mrd and Purchase Order (when authorized by both agency and Axon to purchase via Purchase Order/invoice). The site customizes product visibility and includes contracted pricing lor each agency. The ecommerce sile acts as another 'ingestion point' for orde6. Affer the order is placed, it is proc€ssed as any other order would. As of today, the €commer@ site only suppods the sale of hardware and wananties. We are looking to expand the Axon products we can supporl drastically within the next year and are also looking to supporl extended warranties and mntracts. The e@mmerce site is an added asset to our customers and mn enable customors to order Rgsponso' Bld Number: RFP 010720 Vendor Name: Axon Enterprise, lnc,