LT-2021-004-Jazz in the Valley - Laserfiche WebLink

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Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket sales, event sponsors, and other cost-recovery models. Future Plans*Most years we have been financially in the black and r,rcre able to accuntulate reserves. Unfortunately, because of increasing epenses and our declining attendance, we have had to dip into those reserves. As a result, becoming self- sustaining has been a major focus for our board. - For example: ln 2016 vr,re experimented with erpanding the types of music to attract a bigger audience. ln 2017 , u,re experimented wilh a change in ticket pricing, wl-rich assisted us in partially overcoming some additional costs such as the new City admissions tax. ln 2018, with a major change in board members, ule embarked of developing a five-year business plan. A major focus riws to attract nrore major festival sponsors by reassessing r,that that might look like for them. This vr,e accomplished, moving from trrrc sponsors in 2017 to five in 2018 including KVH wlrich sponsored Sunday's performances as a free concert to festival goers and our comnrunity. We also reduced our costs by reducing the number of venues to eight from ten. Subsequently, in 2018 we covered all expenses and ended with a small surplus for the next year. For 2019, \€ increased our corporate sponsorshrps to seven and again KVH subsidized the free concert on Sunday. - Our nensletter is still in it's infancy. but ue already see ihe potential of epanding our message. - Although we still have enough reserves to put on a festival next year, our attendance was dor,rnr slightly and we did not make our 2019 budget. The Ellensburg Arts Comnrission helped us defray some of the costs and r,re will be looking to them again to help us out for specific needs. - The Festivals biggest contribution comes from our board members and the approx. 150-200 community volunteers that work to set up and put on the festival. Keeping them involved and attracting new people to help is a focus for us. - The board is r.rorking with a facilitator to help us develop a cohesive, rirell- functioning board and committees, wirile developtng a well-defined long-term plan tor Jazzin the Valley. A key element for our longevity is atiracting more community members to help our various committees throughout the year. 2500 character linit Application Questions: Part 4 6l Additional lnformation Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism.