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Response 2.1 * <br />Response 2.2 * <br />Application Questions: Part 2 <br />\A.hy would iorrists travd to l(ttitas County to attend your eveilVactivrtylfacility? <br />Projection- A major goal of the Suncadia Resort is to plan events that encourage <br />visitors to stay overnight r,Mro are more than 50 miles ar,ray. Overnight stays <br />increase opportunities for larger numbers of visitors to patronize local business. To <br />reach such visitors such items will be produced banners, flyers and posters. Our <br />marketing (in-house) has a list of over 35,000 loyalty members that will receive <br />eblast, e-nevr,sletters and package enticing them to come over for the day. They will <br />also focus on stralegies such as Facebook, lnstagram, and website. <br />Once to Suncadia Resort there are various retail and food establishments that <br />visitors can visit that will impact the economic make up of Kittitas County. <br />. Public Relations: Proactive outreach to SeattlelBellevue nredia and publications <br />. Digital: Google Display Ad Netu,ork and Facebook- Geo Targeting <br />Evidence- The resorls number one attraction is the hiking and biking trail system. <br />Any activities that encourage utilization of this trail system will nalurally increase the <br />number of leisure visits. <br />Projeclion- The typical attendee will stay ihe entire weekend, they will arrive on a <br />Friday night and stay through Sunday, usually requesting a late checkout if staying <br />in a local hotel/motel or vacation honre. Because lhis run is scheduled for an early <br />Sunday morning lhe attendee will stay the nighl wtrich will lead them to seek out <br />other activities to compete their stay, such as dining out at local establishments; <br />shopping in nearby municipalities (including Ellensburg); or other morninglevening <br />events arrd activities such as outdoor recreation, movies, concerts, or the theater. <br />The same visitors will purchase gas, meals and/ or groceries, and mementos of <br />their stay in Kittitas County. <br />Suncadia will offer such packages as _Conserve & Stay at Suncadia (overnight <br />stay + pgs6r1 credit) to encourage runner io stay one or more nights. <br />Suncadia will statically plan other aciivities such as Saturday night wine tasting, late <br />night live entertainment, Summer Concerts and specials at the Glade Spring Spa, <br />lo entice guests to stay longer <br />Evidence- 80% of our visitors (leisure and group) are from the Great Seattle Area <br />2500 characier linit <br />Describe lhe pior success of your eventlaclivitylfacility in attraction tourists. <br />This event was first held in 2019 with lowattendance. For 2020 ihis run was <br />planned to be partnered with Orca Running but raas cancelled due to COVID <br />2500 characler linii <br />3llmpact