Laserfiche WebLink
Brochures Distributed/Mailed <br />Distribution method: <br />Under the contract of seJyiccs. 2 Fart time ernployees are supcrvissd for thc pumsse of distribution of <br />local brochures (festival and evcnts) and Yisitor information (visitor guidqs. maps) throushout ovcr {5 <br />locations in Kittitas County. Wc also respond to a wide variety of inquirics on topics such as <br />relocation, intent to travel, wedding parties, conl'erences. mcetings and other business requests. We <br />have had 485 lead requests via print brochures and guides that have been mailed directly in 2019. our <br />last full-term year. just at the main Ellen$burg VlC. <br />UsersonCentralWashingtonOutdoor.com238,000YTD 266,560 <br />Our Dcstination Marketing Campaign uscs dilferent afrproaches and stratcgies both organicallJr and via <br />our advertising.cnFpaign to target Fotential travcklers. and sive them the information and re$$ulcgli <br />thev need to vieit Kittitas County.. OJr campaign tactics include soeial media advertising. display <br />advertising. video advertising. search engirre marketing, and organic content such as newsletters nnd <br />I'logs to generate traffic to the website. The main attributing sources for our online traffrc are displalr <br />advertising. and social rncdia advertising on Facebook and Instagram. Our online tra{Tic YTD compared <br />to the same period YOY is up h)L l2% despite the Coronavirus pandsmic. local wildfircs. and their <br />impact on travel. <br />DECLARATION <br />I understand the Washington State limitations placed on use of Hotel/Motel Tax funds, and <br />certify that the requested funds will be used only for purposes described in this application and <br />cstablishcd by state law and county policy. I have the authority ofthe organization/entity <br />represented in this application to submit this request for funding on its behalf. I understand the <br />use of funds is subject to audit by the State of Washington. <br />I declare that the foregoing is true and correct to the best of my knowledge <br />Madison Ford <br />Print Name <br />Director of Tourism and Events <br />Title <br />t0-19-2020 <br />Date <br />t:-""',' <br />-,Y.1- <br />Signature