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CenterFuse Broadband Feasibility Report <br /> • The Gap in Broadband Speeds. How the broadband speeds in Ellensburg compare to other <br /> communities. <br /> • The Gap in Broadband Availability. How many homes can buy broadband? <br /> • The Gap in Broadband Affordability. In every community there are households that don't <br /> subscribe to broadband because of the cost. <br /> • The Gap in Computer Ownership. There are households that don't subscribe to broadband <br /> because they can't afford a computer. <br /> • The Gap in Broadband Skills. There are citizens who don't buy broadband because they lack the <br /> skills needed to operate in the digital age. <br /> • Future Broadband Gaps. Even where there is adequate broadband today, we can look forward to <br /> the natural progression of technology that will create new broadband gaps that don't exist today. <br /> After describing the different broadband gaps, this report will look at the consequence of the broadband <br /> gaps and will ask the question if there are any practical solutions to the broadband gaps that the <br /> CenterFuse of the community could facilitate. <br /> The Gap in Broadband Speeds <br /> Duopoly Competition <br /> Any discussion of a broadband gap in a city the size of Ellensburg has to begin with a discussion of <br /> duopoly competition. Duopoly competition refers to a market with only two primary competitors. In <br /> broadband, markets that are divided between a telephone company and a cable company meets the <br /> classic definition of a duopoly. <br /> A duopoly market often shares a lot of the same characteristics of a monopoly market. In duopoly <br /> markets the two competitors rarely compete on price, with the result being high prices from both <br /> competitors and good margins for both providers. Duopoly providers generally don't concentrate on <br /> customer service since customers only have two choices. <br /> If you look back to 2000, there was true duopoly competition in every city. At that time, the telephone <br /> company DSL and cable company modem service were similar in capability and it was hard for a <br /> customer to distinguish one service from the other. The two competitors mostly advertised about how <br /> their broadband was superior to its competitor, but there were no major price wars where telcos or cable <br /> companies dropped prices to try to win a share of the market. In most places in the US the telephone <br /> companies hit the broadband market first, and in the early days the telcos had more broadband <br /> customers than cable companies. <br /> However, over time, the cable broadband products improved faster than telephone company DSL. Cable <br /> companies currently offer speeds as high as one gigabit and the base broadband product is usually <br /> between 100 Mbps and 200 Mbps. DSL has improved since 2000, but the fastest DSL today in most <br /> Page 33 <br />