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Response 3: <br />Measuring Results* <br />Application Questions: Part 3 <br />kscribe how yrlu w'll prorote your evenVaclivitylfacilily to attract lourists. <br />We will again use diverse marketing methods to achieve widespread print, <br />digital. radio adveriising targeted to our audience. <br />We will wrrk closely again with Chinook Enteriainmeni to schedule big name bands <br />conring from outside the immediate region AND r,tfro have a following that will travel. <br />Bands with good marketing and loyal audience will be given preference over <br />others. <br />We have tra'o local Kittitas County cider houses. Cideries with established clientele <br />and follouers will have a higher priority than those with little or no marketing ability <br />or fan base. Having cideries from oui of state proved to be problematic due to the <br />nature of WSLCB, but having vendors from Spokane, TriCities, the Olympic <br />Peninsula, and around the state will happen again. <br />Our partnership with Sip NorthWest and CiderCraft magalnes targets a very wide <br />area (entire rarest coast) but the publications are selective as to audience. Their <br />subscribers are mostly in Washington, but are affluent tourists - craft beverage <br />tourists. Their print magalnes are widely distributed, heavily along the l-5 corridor <br />from Portland to Bellingham, in high end hotels, restaurants, winerys, breuaeries, <br />etc. and their digital presence is far wider. Their goal is to sell the whole northra,est <br />as a craft beverage vacation destination. They will provide data to us regarding <br />location of interested people (that click through to our vrcbsite) at the conclusion of <br />this year's advertising plan. <br />Our radio buy with Northrirest Public Broadcasting has been successful. That is the <br />source of information which has led to several inquiries that turned to sales through <br />our rrebsite email. <br />Facebook and lnstagram advertising on our WindFall sites will again be utilized. We <br />have excellent response rates to those ads (though vrire have no data from 2020). <br />For 2021 ire anticipate lurrking wiih the Chamber of Commerce to conduct and <br />focus our efforts, they may recommend other avenues of outreach for our <br />marketing. <br />2500 character linit <br />i.1J <br />4lCollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished?