LT-2021-004 - Laserfiche WebLink

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Response 2.1 * Response 2.2 * Application Questions: ?art 2 \{hy would iour,sts travel to Kittitas Oounly to aitend your evenllaclivitylfacility? Covid'19 devastated festivals around the nation, with cancellation of many events much larger and wiih even more history than Jazin the Valley. lf all factors come together to allow a full 3 day traditional invitation festival, we feel strongly that the pent up demand for festival attendance, coupled with the current low incidence of Covidl9 in our county will make travel to our area both attractive and feasible. Additionally, in an economy stressed by significant detrimental impacts in 2021, our festival renrains one of the best buys in the Pacific NW. '1 . We underwrite radio programs that promote Jaz throughout the year and purchasing ads in the months prior to the festival, targeting our core audience and blanketing most of the state. 2. We hope to refine our on-line nernnletter (ufrich is focused on past altendees) 3. We produce 7000 brochures and 250 posters that are distributed throughout the State and mail information packets to Chambers of Conrmerces throughout in the State. 4. We distribute at least 75 of our posters to locations throughout the state, 30 of wttich go to wineries in Washington (many participate in the Wine tastings provided by Gallery One and the Clymer Museum during the festival rneekend). 5. We developed an on-line nelr,sletter targeted to past attendees, to keep our patrons engaged in what this year's festival will be offering as lr,ell as other events in our area. 6. Through many of the on-line and social media ads we placed last year. we received valuable demographic infornration. Combinirrg this with the email addresses from past ticket sales, we hope to direct market to this audience and request feedback orr their festival experiences. (Currently the list numbers 865 email addresses) 2500 characler linit }]scribe the pricr success of ycur evenvactivityifacility in anractjon tdlrisls. - We have a mailing list of over 1750 members, 36% (634) of which have addresses outside of our county and wi'rich span across the United states and British Columbia. The out of county addresses are all from past attendees of the Festival who requested to be on the list. -- We are a three-day festival with Friday and Saturday nights events going until midnight. Most attendees from more than 50 miles away choose to stay overnight; be it in local lodging establishments or with friends that live in the area. -- Based on knovm zip codes associated with our ticket sales, at least 53% or our tickets sold u€re to out of county residents.(See Exhibit 41 ) -- Of those r,r*ro completed our survey at the festival: - 38% had Kittitas County Zp codes - 62% of respondeni's lp codes were fronr outside of Kittitas County Of that number: - 2o/o slayed in an RV Park in Kittitas County - 6% stayed 1 nights in paid accommodations - 24o/o slayed 2 nights in paid accommodatiorrs - 6% with friends or relatives in Kittitas County - 62% didn't report -- ln summary, our data strongly suggest thai 55-60% of our atiendees live outside Kittitas County 2500 character lirit 3llmpact