Laserfiche WebLink
Response 2.1 * <br />Response 2.2 * <br />Application Questions: Parl 2 <br />\ ,try would tourists ravel to ldttitas Oounly to attend your eventractivitylfactlity? <br />Projection- A major goal of the Suncadia Resort is to plan events thai encourage <br />visitors to stay overnight who are more than 50 miles away. Overnight stays <br />increase opportunities for larger numbers of visitors to patronize local business. To <br />reach such visitors such items will be produced banners, flyers and posters. Our <br />marketing (in-house) has a list of over 35,000 loyalty members that will receive <br />eblast, e-neuirsletters and package enticing them to come over for the day. They will <br />also focus on strategies such as Facebook, lnstagram, and rirebsite. <br />Once to Suncadia Resort there are various retail and food establishments that <br />visitors can visit that will impact the economic make up of Kittitas County. <br />. Public Relations: Proactjve outreach to Seattle/Bellevue media and publications <br />. Digital: Google Display Ad Netrrucrk and Facebook - Geo Targeting <br />Evidence- The resorts number one attraction is the hiking and biking trail system. <br />Any activities that encourage ulilization of this trail system will nalurally increase the <br />number of leisure visits. <br />Projection- The typical altendee will stay the entire vr,eekend, ihey will arrrve on a <br />Friday night and stay through Sunday, usually requesting a late checkout if staying <br />in a local hotellnrotel or vacation honre. Because this run is scheduled for an early <br />Sunday morning the attendee will stay the night which will lead them to seek out <br />other activities to compete their stay, such as dining out at local establishments; <br />shopping in nearby municipalities (including Ellensburg); or other morninglevening <br />events atrd activities such as outdoor recreation, movies, coucerts, or the theater. <br />The same visitors will purchase gas, meals and/ or groceries, and mementos of <br />their stay in Kittitas County. <br />Suncadia will offer such packages as _Conserve & Stay at Suncadia (overnight <br />stay + rss6ft credit) to encourage runner to stay one or more nights. <br />Suncadia will statically plan other activities such as Saturday night wine tasting, late <br />night live entertainment, Summer Concerts and specials al the Glade Spring Spa, <br />to errtice guests to stay longer <br />Evidence- B0% of our visitors (leisure and group) are from the Great Seattle Area <br />2500 character limt <br />Describe the sior success of your evenvactivitylfacility in attraction tourists. <br />This event was firsi held in 2019 with low attendance. For 2020 this run \ffas <br />planned to be partnered with Orca Running but iras cancelled due to COVID <br />2500 character lin'it <br />3llmpact