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The Kittitas County Historical Museum is a private, nonprofit charitable organization. With only two paid staff and 17 volunteers, we plan to continue building awareness of the museum, which will reflectively increase our further sustainability. ln 2013, we embarked on a new advertising campaign after having been denied funding the previous year. Through the new program we saw a positive response from visitors. Overall, we saw a consistent 25-28o/o increase in attendance yearly, especially in our targeted market. Our museum attendance nearly doubled from 4,975 in 2013 to 8,697 in 2015, and while 2016 decreased in visitation to 7,359, it was a higher annual visitation rate than previous years. ln 201-8, we ended the year with 8,20L visitors. Our Museum Monthly Attendance numbers continue to show multi-year highs in our visitor attendance, and at the end of 2OL9, we had 8,328 which was a slight increase over 2018 numbers. ln the midst of 2O2O, we have not yet regained a glimpse of 2019 numbers but we are at a monthly high of 3O% of our monthly attendance, averaging 290 visitors. We have also had yearly increases in donations to the museum and gift shop sales as a result of the increased visitation. Our donations are at I08% of the anticipated amount for 2020. Gift shop sales are already exceeded the expected annual income at a rate of I09%. We have invested more into the gift shop in 2019 which has in turn increased sales. We plan to increase our offerings again for 2021-, tying to events and programming. As another direct result of increased visitation, the museum has experimented with its hours to meet the needs of the community. For example, the Museum was open for 3 Sundays to coincide with major events in 201-9 (Spirit of the West, Jazzin the Valley, and the Kittitas County Fair/Ellensburg Rodeo). These openings have resulted in increased visitation to the museum as a whole, with an audience that often has never had the opportunity to visit previously due to timing. We did not have the opportunity to do that this year due to cancelled events but plan to resume this in 2021. By continuing to build on a successful model, we plan to attract a new audience that has had an increased interest in the Kittitas County Historical Museum, Ellensburg, and Kittitas County. Through the months of June to August 20L9, we have had a noticeable increase in visitors from the Seattle-Tacoma area and the Portland area. Whether it was indicated in print or verbally, we found that most of these visitors were day-trippers (-75%) with another destination, such as Spokane or British Columbia. Others (-25%l were staying overnight in Ellensburg while attending an event or activity and visiting the downtown. By advertising to these markets, we are targeting a demographic already predisposed to visit the museum. These individuals are already interested in history and are more apt to visit the museum and local attractions. By producing the advertising, we will be able to add more information and an overall access and view of the museum to the advertising which may attract more visitors. With a program building on the success of social media marketing, we can increase visits to the museum, Ellensburg, and Kittitas County. By the increased attendance and gift shop sales, along