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Future Plans*The Kittitas County Historical Museum has plans to make this program self- sustaining. Due to the success of the advertising, the Museum's Board of Directors has become educated about the rate of return of the advertising investnrent and maintains a budget line of $2,500 to match any advertisirrg or reach alternative markets. We have received atr increased rate of donalions to the museum as a result of increased visitaiion to the museum, which rae aitribute lo the current advertising campaign. We have also increased our membership program in which the fees go tounrds funding events, activities, and programs. It is anticipated that wrth the awareness of the museum, its exhibits and lecture series, revenue from our gift shop, donations, and membership dues will eventually itrcrease, allowing the advertising budget line to grow to a larger amount and reduce future requests for support from the Kittitas County Consolidated Lodging fax Grant. Our lecture series, if allowed onsite, has a preferred hoiel of the Holiday lnn Express for our lecturers and guests. ln the event we develop further plans for evenls, uie will tvcrk with a hotel for a package or event activity. 2500 character litrit Application Questions: Part 4 6l Additional lnformation Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. 2020 lnformation lf you hatl a olanned event in 2020, wllether it was able lo take place ol nol, pleaso describe any successes artt1 challenges you experiencerl. There u'ere numerous planned events scheduled for the Museurn in 2020 that r,riere cancelled or postponed as a result of the COVID-19 closure. The Museum \&as open fromJanuary 1 until March 15 before closing effective March 16 until June 24. Upon reopening, the Museum had cancelled its annual leclure series (after an initial postponement), its lralking tour program, the monthly Memory Caf6. and several group n€etings planned throughout the remainder of lhe year. Additionally, several eiribits have been cancelled, while tu,rc collaborative exhibits have been postponed until 2021. Despite these challenges, upon reopening on June 24, museum visitation resumed at approxinrately 30% of its regular summer rales (for example, 259 visited in July 2020, compared to 888 in July 2019) and has been steadily increasing each month that passes. Visitors also have been strong financial donors and gift shop purchasers. Additional lnformation 2500 ch;:racter limt 2500 character lirit Supporting Documents You rray uplcad any supportirq dcrun'xlnts such as .lraphs. ineges. diagran 6, narketin! ryaterials. elo. KCHMl.pdf 105.31K8 You are alloured to subn il up lo 3 single page (lJS i.etter) docLrnents in JFl3, FIF or ]llf fornst 7l Previous Lodging Tax Grant lnformation