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4.2 Promoting Local*
<br />EJUStness
<br />llscrlbe how you will promcte lodging esladishnents, restaurants. and business localed in tdtlilas Cntrnty
<br />First, we believe that the nature of tourists traveling for a "road trip" or a "day trip",
<br />visit these establishments by default, as that's part of the tourist exrerience. And,
<br />this is evident in speaking with our guests, especially those from the westside. We
<br />often hear about folks stopping at Ou€n's or the Cle Elunr Bakery, etc. ou the way
<br />hereAthen heading home. As for our staff, we're alvwys prepared to offer our
<br />suggestions on guest inquiries (i.e. 509 Bake House for peanut butter cookies,
<br />Easton Bakery for a cinnamon roll the size of your head, Pioneer Cotfee for
<br />caffeine and snacks before getting on the road, etc.) Then, il's a matter of
<br />qualifying people as to wtrat they're looking for. We always steer people to
<br />Winegars for ice cream for the kids, lhe Roadhouse for a great family friendly
<br />dinner, C5 for GREAT food and dietary concerns, etc.
<br />Second, \,\e are excited to say thal ue have introduced a new contest at The Patch
<br />the "Chuck Challenge"l Our pumpkin chucking is a popular activity for the young
<br />and young at heart. The course includes large targets (i.e. different sized tire), as
<br />well as a target board with all different sized holes to aim for. The smallest hole is
<br />being promoted as the "Chuck Challenge". lf a guest makes it through the hole,
<br />they will win a prize. Prizes will consist of gift certificates to businesses in both the
<br />lora,er and upper counties- We'll feature one business per week, so that any and all
<br />winners that week ruruld receive a gift certificate to the same business. We will also
<br />feature that business in our social media promotions. Finally, vre will promote the
<br />winners and their prizes (i.e. the local businesses). ln an effort to support other
<br />small businesses and help those affected by Covid, u,e will be purchasing all of our
<br />prizes.
<br />Finally. in 20"1 9 we began parinering with local businesses to build an "Acme lnc.
<br />Day", structured to fit wlrat they urant to be a part of. For e>rample, rrye hosted
<br />"Evergreen Home Loans Kid's Day" in 2A19. They paid for all kid's admission to the
<br />kid's zone that day, making it free to visitors. They also sponsored all hot chocolate
<br />and apple cider drinks for kids and adults alike. ln return, they received great social
<br />media eposure, including paid boosls provided by us. They u,ere also onsite with
<br />banners, signage and small givear,vays.
<br />Unfortunately, 2O20 has pushed the "pause" br-rtton on these partnerships this
<br />year. Hou,ever, we plan to growthem in 20211
<br />2500 clraracter lin:t
<br />4.3 Host Hotel*ls there a host hote' for your evenl or grant project? lf yes. list the hotel.
<br />trNo
<br />f Yes.
<br />5l Future Plans
<br />Please explain what plans exist to allow this project to become self-sustaining. lnclude any plansfor ticket
<br />sales, event sponsors, and other cost-recovery models.
<br />Future Plans*We will be growing both the overall farm and our fall season festivities. As to the
<br />farm, we hope to epand our season, to include July and August, offering farm
<br />fresh prodr,rce and limited activities. While this is not part of the funding request, \ /e
<br />feel that ihe more eposure/guest lraffic the farm has, the better it is for our fall
<br />event.
<br />To our fall event itself, ue took a big step this year (2020), introducing paid
<br />admission. We hope that this will generale a more consistent source of revenue.
<br />Going forward, we will continue to use paid admission and look at adding a pre-
<br />purchase option, allowing us to plan and execute more efficiently.
<br />2500 character lirirt
<br />Application Questions: Part 4
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