Laserfiche WebLink
Response 2.2 * <br />Application Questions: ParI 2 <br />lbscribe the prior success of your eventlactivily/facility i'] attiaclion tourisls. <br />the 2021 season will be our 9th season. We have grovrar from a one-day festival <br />held in our front yard, to a full fall e4cerience on our 36-acre farm. Our first year, <br />t&a sawB00 guests. l\owin our 8th year, we are expecting to see 10,000. And, <br />\n€'ve grom these numbers largely by attracting tourists. While our offering the first <br />fewyears were small, so were our tourist numbers, starting at just 19%. However, <br />as r,ve have growr the overall guesl e4rerience, we have grown our tourist numbers <br />to 38%. This has been determined through both on-site guest intervie\ is as well as <br />surveys, which will be eplained in detail later in the application. <br />Year-over-year rrre also see a lot of repeat guests. Given the "tradition" nature of <br />this event, people come back time and time again as a matter of tradition. We've <br />also noticed that there are a lot of fami|es using us as a "meet in the middle" <br />eperience for fanrilies who are on both sides of the state. <br />Finally, ue believe that given our current state of affairs in 2A2O, ra,e will see a lot of <br />new out of county folks this year. Whether folks are coming from counties operating <br />in just Phase 1 or 2, they uent to escape the bigger crorrds, or their events have <br />been cancelled - we think ine'll see a considerable uptick. And, that said, rre think <br />u/e'll be able to retain a portion of those guests. <br />2500 clraracter limt <br />3llmpact <br />Response 3: <br />Measuring Results* <br />Describe how yru will prcnrfe your evenuactivi$acjlity io attract loLirists. <br />First, u,e go to rnhere the tourists already are. For example, i,ve buy ad space in the <br />upper county visitor's guide each year and participate in the Pioneer Days parade <br />and ancillary events. Here in Ellensburg, ra,e participate in the Labor Day parade. <br />We feel this helps build brarrd aurareness ltith tourists who are already in the <br />county. <br />Second, we have a very robusl and targeted online ad campaign via Facebook, <br />lnstagram and Pinterest. We target specific demographics in zip codes from the <br />Seattle, Bellevue, lssaquah, Snoqualmie Valley, Moses Lake, Yakima and <br />Wenatchee areas. <br />Third, when funds have permitted we have run targeted TV commercials via Hulu, <br />in the same targeted lp codes listed above. <br />Fourth, vre utilize radio in the greater Douglas. Chelan and Grant county areas. <br />Finally, we use any and all free resources ihat are available and make sense. This <br />year that included 29 online community calendars and local online boards in other <br />counties. <br />2500 charactel lin'rl <br />Application Questions: Part 3 <br />4lCollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished?