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Future Plans*The Cle Elum Roundup Association is rebuilding its board of directors with leaders <br />and members who are focused on meeting the organizational mission of <br />strengthening our community through the traditions or rodeo. Additionally, the <br />board is utiliZng best business practices along with policies and procedures that <br />will allowfor strategic planning and long-term self-sustainability. <br />Some of the immediate plans are: <br />ln 2019 ra,e increased all ticket pricing to be in line with PRCA level rodeos. <br />Additionally, vre utilized prime pricing to encourage Friday night attendance. Ticket <br />sales r.rere almost double the income of the year prior and both performances M€re <br />sold out. <br />ln 2020 i,te identified the need for increased seating capacity. We continue to wrcrk <br />with the facility to develop a plan for a long-term seating solution. This is a <br />substantial challenge due to arena location, space availability and the cost for <br />bleachers, site prep and installatiorr. The longterm benefits allow for better self- <br />sustainabilily of not only our event but that of our venue. We will create greater <br />revenue from an increased number of seats and tiered ticket pricing based on seat <br />location and performance. <br />h 2A21 we will continue to evolve our ticket sales with tlvc performance and family <br />ticket packs, as rr,ell as rlorking in parlnership with a local hotel to put together <br />packages to guarantee overnight stays. <br />ln 2021 ine will utilize restructured sponsorship levels that better align our revenue <br />goals and offers consistent messaging to our donors. This will help to preserve <br />long-term donor relations, as \nell as attract new supporters. There has been a <br />positive supporter response thus far. <br />h 2021 ule will increase coniestant participation. We are adding in a newWPRA <br />Breakauay Roping event that is epected to draw large numbers of contestants. <br />Additionally, tre are tn:rking to increase payouts in all our events over the coming <br />years. <br />There is discussion to increase revenue and community support with annual <br />memberships, box seating, expanded event$ and much nrore in the near future- <br />2500 clra.acler litrit <br />Application Questions: Part 4 <br />6l Additional lnformation <br />Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your <br />project and its benefit to tourism,