LT-2021-008 Cle Elum Roundup - Laserfiche WebLink

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Response 3: Measuring Results* Application Questions: Part 3 Describe horu you will promte your evenUactivityllaciliv to ath'act torrisls. The Cle Elum Roundup will utilize markeiing strategies in multiple mediunrs to promote our event and attract tourists to Kittitas County. Our target audience will be individuals and families uho have an interest in rodeo, \ €stern sports &lor lifesiyle and enjoy the great outdoors. We will utilize branded marketing in social media such as Facebook targeted ads, lnstagram, google advrords, and influencer campaigns. Driving traffic to our vr,ebsite for connection with tickets, accommodations, tourism, sponsor promo, links and sales. We will use digital markeling KPls to measure the efficacy of our tactics to optimize and improve the results throughout the marketing campaign. We use relational digital and prini marketing in partnership with our sanctioning body, contractors, sponsors, and vendors. We have an agreement for social media and u,eb promotion to drive their follor,r,ers and fans to our website, rredia, and event, We will take advantage of in-person marketing and promotion with the Roundup Queen ambassador who travels throughout the Pacific Northuest promoiing the Roundup and our community. Our royalty averages 4,000+ miles of travel each year and hands out several hundred poster-photo cards that conlain city. county and rodeo branding and eveni information. Additionally, r€ will utilize radio advertising, direct mail, posters, and other print publications that will contain discount codes to drive business to our website from outside of 50 miles from Kittitas County. We will adjust our campaign to utilize strategies with the greatest success in driving ticket sales and tourism for our event. 2500 characler liml 4lGollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?