LT-2021-007-WSSSM - Laserfiche WebLink

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Future Plans*The Washington State Ski & Snoraboard Museum has plans to nrake this program self-sustain ing. Previously, WSSSM marketing epenses had been utilized for printed rack cards, brochures, posters, a basic \ebsite, Facebook, and enrail campaigns. ln 2019, we did a major vr,ebsite revamp, and added lnslagram, YouTube, and some limited paid Facebook advertising to our social media efforts. We have also found larger 6 x 9 direct mail postcards to our mailing list to be an effeciive \ €y of generating RSVPs for our events. Each year, r,r,e pay for WSDOT freeraray signage advertising the museum on l-90. ln 2019, we also invested marketing dollars to create a WSSSM booth with free- standing signage, table signage and giveavvays, including WSSSM pens, Bob Cranr notecards, WSSSM stickers, WSSSM gift tags. and most recently WSSSM stylusipens for use in the museum during Covid. This booih has gotten considerable usage at our o\.4r events, Warren Miller movies, Ski Bonkers and event at The Summit at Snoqualmie. After investing dollars in WSSSM's digital and in person marketing presence the past two years, with the heip of the Kiititas County Lodging Tax Grant \ne are now ready to invest in a paid digital campaign with a targeted, supported print canrpaign. This campaign Wll have three components: 1. General Museum AwarenesslMarketing/TourismlVisit Us Campaign which wll change by season lor 2021 2. New Snovrfooarding Exhibit Set to Open in 2021 3. 5th Anniversary Celebration Events in 2021 (planned for spring) 2500 charaoter limt Application Questions: Part 4 6l Additional lnformation Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. 2020 lnformation if you had a planned event in 2020. whellrcr il \i/as abe 10 lake place or rrct, please describe arry srccesses and challerrges you experienced. Due to Covid, WSSSM's doors vrcre closed from March 16-September 26,202O. While this time frame is not typically one in wlrich we host events, it is one lhat sees a busy summer travel season of visitors to the museum. Surprising to some, WSSSM is just as busy in the summer as it is in the winter. Whal u/as impacted, r,ras WSSSM's partner programs with Dru Bru, The Sunrmit at Snoqualmie, and others. ln the fall of 2019, WSSSM has many discussions with Dru Bru about parttrering our spaces together to host a series of events including lectures, music, and beer tastings, and other private events. We u,ere also set to sponsor Dru Bru's already successful tunnel run. Due to Covid, these events \4€re not able to get started in 2A2O. Our events typically planned for the late fall oI 2020, have been moved to the Spring ol 2021 . 2500 character liril