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Future Plans*Gallery One produces a balanced operating budget every year. We are fortunate <br />to have diverse income streams to help balance any specific program or event <br />shortcoming. ln addition, we have built up a modest reserve as a parachute fund if <br />needed. We have done everything \^/e can to not "cancel" events this year, but <br />instead reimagine them through a combination of in person and online offerings. <br />Our events and aciivities are covered through a combination of ticket sales, <br />sponsorships, volunteerism, and donations. <br />250U characler lirrit <br />Application Questions: Part 4 <br />6l Additional lnformation <br />Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your <br />project and its benefit to tourism. <br />2020 lnformation lf yott haci a planned event in 2020. \ii hether it was able to take place or not, $ease describe any successes and <br />challenges yor"r experienced. <br />Due to COVID-I9, Gallery One has had to cancel or postpone nrany events and <br />activities. Our response uas to make sure that our community near and far had <br />access to the content by providing online versions of our exhibits. our classes. our <br />events and our gift shop. We responded in the following raays: <br />- create virtual learning opportunities through zoonr <br />- create "to-go" art kits with materials and instructions <br />- put our studio tours online via Facebook and create 360 studio shots for artists <br />for an inrmersive experience <br />- launch our online gift shop <br />- do one of the first virtual PechaKucha events <br />- change our benefit auction arrd event to a hybrid event <br />- hire a marketing epert to help push out content <br />- cancel, postpone or extend exhibits such as First Fridays, President's Dinner, <br />Soup Line, facility rentals <br />Some experiments have been better received than others but overall they have <br />increased our online presence and also to help generate some income for the <br />organization. PechaKucha while not profitable currently has over 3000 vievrs on <br />YouTube from around the globe. Our YouTube site has gorre from one to 204 <br />subscribers. <br />We are very fortunate to have a brick and mortar location that can still welcome <br />visitors into our space. We have had to reduce hours so that we can handle the <br />workload the pandemic has thrust upon us but ue are now operating six days a <br />week. <br />With the support of Lodging Tax funds, we have r,vcrked tirelessly to make sure that <br />our "brand" is not forgotten by our visitors near and far through the above efforts <br />so that Ellensburg is still knor,rar as a place to visit through general marketing <br />efforts. <br />2500 character linit <br />Additional lnformation ?500 character linit <br />Supporting Documents You ray uploari any supporling docunents suoh as llraphs. in€gss. diagrans, r.mrketing *alerials, etc. <br />2021 Exhibits and Events- Gallery One.pdf 5.41M8 <br />You are allowed to subnjl up to :J single page (LS Letter) docunents irr JFG, FS or''llFFfo|nnt <br />7l Previous Lodging Tax Grant lnformation