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Brochures Distributed/Mailed <br />Distribution method: <br />Under the contract of services. 2 part time employees are supervised for the purpose of distribution of <br />local brochures ( festival and events) and Visitor information (visitor guides. maps) throughout over 45 <br />locations in Kittitas County. We also respond to a wide varietv of inquiries on topics such as <br />relocation. intent to travel. wedding parties. conferences. meetings and other business requests. We <br />have had 485 lead requests via print brochures and guides that have been mailed directly in 2019. our <br />last full-term year. just at the main Ellensburg VIC. <br />UsersonCentralWashingtonOutdoor.com 238,000YTD 266,560 <br />Our Destination Marketing Campaign uses different approaches and strategies both organically and via <br />our advertisins camnaisn to tarset notential traveklers. and sive them the information and resources <br />they need to visit Kittitas County. Our campaign tactics include social media advertisingJisplay <br />advertisins. video advertisins- search ensine marketins. and orsanic content such as newsletters and <br />blogs to generate traffic to the website. The main attributing sources for our online traffic are display <br />advertising. and social media advertising on Facebook and Instagram. Our online traffic YTD compared <br />to the same period YOY is up by 120% despite the Coronavirus pandemic. local wildfires. and their <br />impact on travel. <br />DECLARATION <br />I understand the Washington State limitations placed on use of Hotel/Motel Tax funds, and <br />certify that the requested funds will be used only for purposes described in this application and <br />established by state law and county policy. I have the authority of the organization/entiry <br />represented in this application to submit this request for funding on its behalf. I understand the <br />use of funds is subject to audit by the State of Washington. <br />I declare that the foregoing is true and correct to the best of my knowledge. <br />Madison Ford <br />Print Name <br />Signature <br />Director of Tourism and Events <br />Title <br />t0-r9-2020 <br />Date