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8. <br />Leisu re Tourism : z}z4lbctics <br />9. <br />E-*ermsletter <br />a) Evaluate e-newsletter and determine if it should be continued. Look at number of new <br />subscribers, open rate and results of "one question" surveys. <br />b) lf kept, refresh look in keeping with advertising creative; build lisU continue surveying readers. <br />Consider sending newsletters tailored to specific interests. <br />Partnerships <br />al txplore partnership with Rodeo Association to promote the 100th annlversary of the Ellensburg <br />Bodeo. {May require additisnal investment} <br />City of ellensburg <br />Five-Year Tourls* Strategic Plan20L9 38