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L <br />2, <br />4. <br />5 <br />Leisu re Tou rism : 2423 Tactics <br />Website Development <br />a) lf a new, unified website was not created in 2027, by 2023 it will be time to create a new <br />website for the tourism effort. New trends develop and the site wlll become dated. (Would <br />require additional investment.) <br />b) Ensure there is content to support any partnership work (see below) <br />Visitor Centers and Signage <br />a) Take mobile visitor center to at least three regional events outside of Ellensburg. <br />b) Use visitor experience survey information to guide improvements to visitor centers. <br />SocialMedia <br />a) Continue with editorial and boosting plan for best performing platforms. <br />b) Host two influencer campaigns if results continue to be good. <br />Publicity <br />a) Leverage the story angles developed for the influencer campaigns and share them with <br />traditional travel writers. <br />b) Continue adding to "poker hand" of media targets to pitch stories to <br />c) Consider a biannual or quarterly e-newsletter of story ideas to list of travel writers. <br />Advertising <br />a) Evaluate advertising program and adjust. <br />b) Likely continue: <br />r Programmatic digital video, streaming video <br />r Google display and retargeting <br />r Facebook advertising <br />. Google Search ads <br />r Experiencewa.comadvertising, <br />Online Tourism Sites <br />a) Review and enhance Ellensburg's online travel profiles. <br />F-newsletter <br />a) Continue to build the email list through website, social and event registration opt-in. <br />b) Continue or{e-question survey to each story, "Was this helpful?" <br />c) Evaluatefrequencyof newsletter. <br />Partnerships <br />a) Explore partnership with Kittitas County Museum on the 140th celebration of Ellensburg's <br />incorporation. iMay require additional investment.) <br />City of Ellensburg <br />Five-Year Tourism Strategic Plan <br />6. <br />8. <br />9. <br />2AL9 36