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Current Marl<eting <br />Budget <br />Kittitas County Chamber of Commerce is the destination <br />marketing organization for Ellensburg. Under this <br />contract, tourism marketing and its key components <br />have a budget of $411,680 (2019). This does not include <br />the support LTAC provides to events, signage, capital or <br />strategic planning. <br />This tourism marketing budget is currently allocated in <br />the following way: <br />r Visitor lnformation Center: S152,000 <br />I Website Maintenance: $13,000 <br />r CollateralMaterials:530,000 <br />r Marketing and Advertising; $206,580 <br />August Advertising Snapshot <br />ln August 2019, more than 513,000 was spent in media <br />buying for the following advertising efforts; <br />ilulu VldEo 2EZ;O8s <br />4.3 M <br />746,9L5 <br />170,633 <br />400 <br />Foosted <br />po$!5 <br />BoosteiJ <br />posts <br />e-Rer,$5 <br />s7,499-98 <br />s2,508.40 <br />s1,969,g3 <br />s1,149.5 <br />unknown <br />unknown <br />31,355 <br />958 <br />48 $gs cpnll <br />So.os cpc <br />$0.09 cPc <br />Sr.zo cpc <br />utiknown <br />Google Display <br />Facebook <br />Email <br />Twitter 2L,887 <br />Google Search**** <br />*Media costs only <br />**CPM (Cost Per Mille - or cost per 1,000 ad impressions)*** CPC (Cost Per Click) <br />**+*This was not included in the August analytics report, but is currently running <br />City af Illensburg <br />Five Ye3r Tourisrn Strategic Plan <br />58 <br />65 <br />MARKETING BUDGET <br />AILOCATION <br />IVisitor lnformation Center <br />lWebsite Maintenance <br />: Collateral Materials <br />s Marketing and Advertising <br />37% <br />53% <br />lmpressions/ <br />e-newsletter <br />0Bens <br />Clicks to <br />website or <br />landing <br />page <br />Channel Budget*E-news sign <br />ups <br />cPMl,*/ <br />CpC*** <br />20r9