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Research and Discovery: Visitor Surveys Visitor Surveys An online visitor survey was emailed to approximately 6,800 people who had attended an Ellensburg event or received a tourism e-newsletter from the Kittitas County Chamber of Commerce. Of these, 521 people responded. lt is important to note that the email list was weighted toward event ticket holders (77%).lr also included Ellensburg residents. The answers of Ellensburg resident were suppressed in reporting results. The event-attendee responses were compared to non-event visitors and little distinction was found between the responses. Learnings The survey provides a window into who visits Ellensburg, for what reasons, and how they perceive the town and its surroundings. This provides guidance into target audience profiles and messaging for the tourism plan. Who visits Ellensburg? r 45-65+ years old. Based on the survey responses, the Age most likely visitor is well-settled in their career, families and life. I I Western Washington residents. More than 57 percent of respondents were frorn Western Washington - 29 percent came frorn King County alone, Upper Middle Class. More than 50 percent of respondents said their household incomes were $100,000 or more. Western Washington respondents reported more people in the 5150,000+ category than other groups. Based on Pew Research categories, the majority of respondent households are upper middle class. a5.3{ l$td rttl St6lr 6i. Visitors' Homes : western wa 3%3% r Central Wa r Other Eastern WA ' Tri-Cities 57% *Spokane r Oregon 15% King Corrnty makes up 29 percent of survey respondents. The county's demographic makeup is different from other Washington state counties in two key areas: ' Medium income 519K a year higher than Washington state. 2LYo of residents are foreign-born Source: DataUSA.io King County Difference City oi Ellensburg Five-Year Tourism Straiegic Plan I2019