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lntrod uction <br />The Ellensburg tourism strategic plan provides a five-yearguide to growing tourism as an important tool <br />for economic development. <br />The planning process was initiated by the Lodging Tax Advisory Committee (LTAC) and undertaken by <br />Ellensburg's destination marketing organization, the Kittitas County Chamber of Commerce' The plan was <br />developed with input from the Strategic Plan Committee. An independent marketing firm, JayRay Ads and <br />pR, facilitated the planning process, research and final plan production. tnput on the plan was sought <br />through interviews of tourism-engaged local leaders and a survey of recent visitors. The plan aligns with <br />the goals, policies and objectives found in the following documents; <br />, CRU gf.Eltergburp Car&prehqql8eglgE <br />. Cify sf Ell€r$b{rts Pa{8s-,& ffegle-ation Comorehe <br />. Eltre8sb$rs tlaw$tovrn lvtarket Studv and Econoclic Devgloprylent PlaE <br />, Citv of Ellensbure Wqr{indjrng_glql <br />' Kittiras C$$ntY Tqqjqm lpfraitruetugllgn <br />. Kittalas Valley Event Ce$ter <br />. Kittltas CgLnty Csm-pgghgg$qg-gb!. <br />Plan Elernents <br />The tourism strategic plan builds on and refines current marketing efforts with a focus on: <br />. Advertising <br />r Website and other content platforms <br />r Visitor information centers and kiosks <br />r Visitor information services near freeway interchanges <br />r Destination promotions <br />r Support of destination marketing organizations through lodging tax funds <br />Tourism Strategic Plan Conrrnittee <br />Thank you to,the following individuals who participated in the advisory group and planning sessions: <br />r Amy Mc6uffin, CEO, Kittitas County Chamber of Commerce <br />. Brad Case. Director, City of Ellensburg Parks and Recreation <br />. Carolyn Honeycittt, Economic Development Manager, City of Ellensburg <br />r Madison Ford, Director of Tourism and Events, Kittitas County Chamber of Commerce <br />. Matt Anderson, LTAC Member and General Manager, Holiday lnn Express <br />r MollyJones-Kerchner, Executive Director, Ellensburg Downtown Association <br />. Nicole Klauss, Ellensburg City Council Member, Chair of LTAC, and Content and Events Marketing <br />Supervisor for Central Washington University Publicity Center <br />. Teri Oliru Marketing Manager, Central Washington University <br />City cf e ilansburg <br />Fiira Year fourism Strateg.ic Pl3n <br />J2019