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4"4 Enhancing the Visitor Experience <br />4.4.1 R.elocate visitors' center to the core of downtown. <br />Ellensburg should explore the possibility of a visitors' center in downtown. The Wells Fargo <br />Drive Tluu could be an ideal location for snch a faclltly as it is in the heart of the community, <br />offets "storefront" convenience, and could also provide public restrooms in the center of <br />downtown. <br />4.4,2 Implement thoroagh wayJinding signs. <br />In the most general sense, wayfinding is the process by which we navigate the world. Whether it <br />is our daily commute or a joumey to an unexplored locale, we rely on cues, habits, patterns, <br />landmarks, and verbal and visual directions to establish and confirm a working knowledge of our <br />environment, <br />A comrnunity wayfinding system takes these cues and creates a seamless system of signs, kiosks, <br />and markers designed to guide visitors to destinations, remind residents of local offerings, <br />facilitate community engagement, and achieve community-specific goals. A wayfinding system <br />typically features various sign types including gateway signage, directional signage, parking <br />signage, pedestrian signage, as well as maps and information guides. <br />A typical wayfinding system utilizes a community's marketing brand graphics and includes <br />gateways, vehicular and pedestrian directional signage, street banners, district and parking signs, <br />building markers, and informational kiosks. Ellensburg has some dated wayfinding signs that <br />are difficult for the motorist to read and reflect older graphics for the community. Furtherrnore, <br />these signs only begin to appear once a visitor is already in downtown, <br />It is imperative that Ellensburg implement a complete wayfinding plan along with a phased <br />implementation plan to curate the visitor experience through downtown. Examples of <br />wayfinding from another are shown below in 12. <br />Figure 12: Example of Wayfinding Planfrom Greenwood, SC <br />Uptovn <br />rIIi <br />I <br />I <br />r::fj:': ;,_11;,.i :r{'),? <br />lypical Signi Fluted Post <br />ffimffimqlll qltF quF qLhtt *u$t +r s?*tsr qdr bS. dhr!.*hr b*Lr.o hb|H Sh+g*. F*-.. fl=itiii F--.lttr* alblb h Ethrh <br />-rirh <br />rqi.u id.FdVg.a *gd **drcn <br />.--1.'.--.. - .;--,-..,(,'', <br />: . l:;::...: /): <br />rqri <br />arlt ftT-l <br />@ <br />Srlb,T <br />ltTj rryr{ <br />-t <br />[* <br />37