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nearly one fifth of all sales in Ellensbr.rrg occurs at gasoline stations. When taken out of the
<br />cquation, Ellensburg's leakage increases dramatically from $21.5 nrillion to a substantial $129.4
<br />million. If the community werc to capture just a por-tion of this leakage, it would supporl
<br />additional and expanded retail opporhrnities both in downtown Ellensbrug and throughout thc
<br />City.
<br />2,3.2 Detailed Retait Market Opportunity Tables
<br />Section 2.3.1 explores the retail trade patterns iri aggregate, the tables on the following pages
<br />explore the individual retail categories where Ellensburg is lealcing and gaining sales in the
<br />primary trade area. This data should be used as an overall guide to retail market potential and
<br />should not substitute for detailed mar-ket resear-ch on the part of auy business wishing to open in
<br />the area,
<br />Please note that some catcgories are subsets of larger categories. The numbers next to each store
<br />type represent the North American Industrial Classification System code (NAICS). The green
<br />columns lepresent the consurner demand in the Ellensburg trade areas. The light blue columns
<br />represent the store sales for all retailers in the trade areas. The dark blue columns indicate the
<br />retail opportunity gaps and retail surpluses in each category. Numbers in parentheses indicate an
<br />inflow of dollars and numbers outside of parentheses indicate market leakage,
<br />Retail Stores
<br />Total Retail Sales & Eating, Drinking Places
<br />EXCLUDING Gas Saations
<br />Motor Vehicle & Parts Dealers-44|
<br />Automotive Dealers-44 I I
<br />-Other Motor Vehicle Dealeis-4412
<br />Automotive Parts/Access/Tires-44 1 3
<br />Fumiture & Home Furnishings Storcs-44?
<br />Furniture Stores-442I
<br />Home Furnishing Stores-4422
<br />Electronics & Appliances Stores-443
<br />Appliance, TV, Electronics Stores-4431 I' Household Appliances Stores-4431 I I
<br />Radio, TV, Electronics Stores-4431 12
<br />Conrputer & Sofiware Stores-441 12
<br />Camera & Photographic Equip.-443 I 3
<br />Building Material, Garden Equip. Stores -444
<br />Building Matsdal & Sr4iply444t
<br />Home €enters-4441I
<br />Paint & Wallpgp.eJ Stores-44412
<br />Haidware Stsres.44413
<br />Other Buildilg Mat. Dealers-444 I 9
<br />Building Mal Lum$eryards- 4 4 419 I
<br />Lawn/Garden Equip/Supply Stores-4442
<br />Outdoor Porver'Equip: Stores-44421
<br />Nrrrsery & Garden Cenrets44422
<br />2015 Demand
<br />(Consumer
<br />DxP.)
<br />541,862,569
<br />482,337,089
<br />119,944,737
<br />97,956,748
<br />13,651,653
<br />8,332,336
<br />10,215,2a3
<br />5,187,588
<br />5,027,615
<br />10,994,445
<br />8,591,642
<br />1,468,794
<br />7,122,949
<br />2,174,486
<br />228,317
<br />56,4563'r3
<br />47,348,958
<br />19,297,564
<br />758,241
<br />- 5,132,541
<br />22,760,652
<br />8,5 89,1 6 1
<br />9,107,4 I 5
<br />3,239,493
<br />5,867,9?2
<br />l4
<br />2015 Supply
<br />(Retail
<br />. Sales)
<br />52A338,429
<br />352,942,944
<br />88;907,793
<br />+1,069,070
<br />19,984,273
<br />27,855,450
<br />tLa28p24
<br />9,169,029
<br />I,859,195
<br />3,532,741
<br />1,914,125
<br />429,339
<br />1,484;787
<br />1,6 1 8,6 16
<br />0
<br />64,19r,935
<br />36,461,64V
<br />9,929,954
<br />9r l;187
<br />10,970,53-8
<br />l'4;650,963
<br />5,479,5q5
<br />?7,73A,293
<br />u,420,327
<br />6,7A9,9t66
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