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green) and "Mainstream Families" (sky blue) each comprise 9Yo of households. Within each <br />Lifestage category, darker shades represent highcr sociocconomic staflrs, while paler shades <br />represent lower income levels. While Ellensburg has a large share of "Striving Singles" <br />households with mediurn and low socioeconomic status, this can be explained by the proportion <br />of college students that live in the community. <br />Descriptions and predicted characteristics of the most common segments in Ellensburg are <br />included in Table 4. Columns include Lifestage, segment category, a count of households in the <br />primary trade area that fall into each category, as well as predicted household characteristics, <br />which include income, age, corllposition, housing tenure, educational attainment, employment, <br />and race. <br />Figure 3: Primary Trade Area PRIZM Lifestage Segmentotion (Source: Nielsen Claritas,Inc.). <br />s116 elt <br />s96 <br />1896 <br />lMlrliltE succEs <br />I'toufii AcHtEYEFS <br />sTPlvlMi Sll.E IEE <br />IA(T UM ULqTED ITVEATTH <br />l$f,u1# {(tuMLtLqlo8s <br />'.' MAIHSTFEAM t'r nllLIES <br />,. <br />S IJSTA IN ITIG fA MILIEs <br />IA F TIU ENT E fuIPTI IIE TS <br />I@NsERvan/E cl'asstcs <br />'ic.qu'no tE (auP[E <br />SIJSTAIIiJING Sf NIOE <br />dG <br />it6 <br />r{6 <br />99i <br />tt <br />196 <br />rtt <br />IA