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TABLE OF CONTENTS <br />Backgroirnd <br />Study Scope <br />Expanding Success.. <br />Connecting the Communlty ............... <br />Enhancing the Visitor Experience <br />1.0 <br />1.1 <br />r.2 <br />2.0 <br />2.t <br />2.2 <br />2.3 <br />2.4 <br />3.0 <br />3.1 <br />3.2 <br />4.0 <br />4.1 <br />4.2 <br />4.3 <br />4.4 <br />5.0 <br />Introduction <br />3 <br />3 <br />Market Definition... <br />Market Study 5 <br />Trade Area Demographics and Market Segmentation <br />6 <br />I <br />Retail Market Analysis ......... 13 <br />Overall Market Observations and Conclusions .......... ....."..,.............21 <br />Physical Assessment ,.,..,,22 <br />22 <br />22Existing Conditions.. <br />Recommendations 26 <br />Reinforcing the Center..26 <br />31 <br />35 <br />37