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Meeting Tourism: Ta rget Audiences, Messages <br />Primary Audiences <br />. Professional meeting planners <br />- lnternational Live Events Association <br />- Meeting Professionals lnternational <br />- 'National Association for Catering and Events <br />- Professional Convention ManagementAssociation <br />I Washington state agencies <br />r Washingtonassociations <br />- Washington Society of Association Executives <br />' Executive administrative assistants from larger organizations (public and private) <br />* lnternational Association of Administrative Professionals Pacific NW Region <br />r Church, sctrool and special interest organizations <br />Target Markets <br />Target markets for Ellensburg meetings tourism are dependent on drive times. For a one-day meeting, the target <br />market would likely be no more than two hours away. For meetings with overnight stays, this could expand to <br />about four hours. Ellensburg's competition as Washington's central location is Yakima and Wenatchee, both of <br />which have convention centers and are served by airports. lts location advantage is its proximity to Snoqualmie <br />Pass and l-90. <br />Meeting Tourisrn Xey Messages <br />r Ellensburg is close to home, in the center of Washington <br />r 'Ellensburg offers affordable, interesting meeting spaces <br />r .Our community is friendly--our venues are easy to work with <br />, There'.s always something to do in Ellensburg (from the historic downtown to outdoor adventure). lt's a <br />fun and safe place for meeting participants to relax and enjoy. <br />City of ttlensburg <br />Five-Year Tourism Strat€gic Plan20L9 49