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1 <br />Sports Tou rism : 7O2A Tactics <br />Establlsh Advisory Group and Fund Sports Tourism Coordinator <br />a) Determine leadership structure of sports promotional effort. Current resources suggest a <br />partnership with the chamber leading promotion working in a close, formal partnership with <br />Ellensburg Parks and Recreation. <br />b) Develop advisory group including leaders of sports leagues, businesses and interested <br />community members. <br />c) Hire/dedicate staff to develop sports outreach program and to support tournament planners, <br />coaches, officials and league leaders. (Would require additional investment.) <br />d) Conduct analysis of current facility capacity and competitive position. (How do specific <br />Ellensburg facilities compare to competing facilities?) Set goals for sports event booking. <br />Website Development <br />a) Add content to the tourism website that features sports facilities and support for sporting <br />events, including a calendar of sports events and RFP process, (May require additional <br />investment.) <br />b) Add popup on facility web pages to gain sports event planner emails. <br />c) Enhance content on city website to feature more information on ballfields and/or to link <br />visitors to resources on the tourism site. <br />"3. Outreach {2020 will be a planning year for oulreach, with proactive outreach starting in 202li <br />a) Acquire and use Salesforce for small business or similar CRM management tool. {May require <br />adclitional investment, althouglr the basic CRM tool is relatively inexpensive.I <br />b) Develop outreach lists, identify and prioritize targeted groups and officials, <br />cl Develop destination packet outlining facilities and benefits of Ellensburg a$ an event location, <br />cl) Become a member of the SportsETA {National fusociation for Sports Commissions) for sports <br />tourism education and resources and evaluate other memberships, License use of Sports[TA <br />tvent lmpact Calculator to get credible economic impact nurnbers for Ellensburg events. <br />e) Attend the Pacific Northwest Youth Sports Expo to research market and make connections. <br />4. SocialMeclia <br />a) Elevate sports and tournaments in your generaltourism social media editorial plan. Ensure that <br />it is part of the organic and boosting mix. Develop a sports hashtag. <br />5. Publicity <br />a) lnclude unique sports angles into generaltourism story mix, RC Scale Hydro Racing would be <br />one to include in this mix. <br />b) Send out end-of-year news release on sports event economic impact to the community. <br />City r:f Ellensburg <br />Fi';e-Year Tourissr st|ategic Plan <br />2 <br />2019 tl2