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Leisure Tourism : Audience, Messages <br />Secondary Audiences, continued <br />4) Central Washington University Reconnected. Three thousand students graduate from CWU each year. <br />Ellensburg gives alumni a place to come home, reconnect with CWU, and more importantly, with each <br />other. A joint program with the CWU Alumni Association would be mutually beneficial. <br />5) Friends from Afar. Ellensburg is centrally located in the state, but car dependent. The primary audience <br />is just two hours away. Major events such as the rodeo can draw people from four or more hours <br />away, opening up Vancouver BC, Portland and Spokane as drive markets. Travelers to Seattle <br />(lnternational and otherwise) can make a two-hour hop over the pass to explore the distinct geology <br />and culture of the Eastern side of the state, Ellensburg is most likely to reach these travelers through <br />online travel sites and ExperienceWa,com. <br />Leisure Traveler Key Messages <br />r Ellensburg is close to home, but feels Iike a real escape <br />r lt's a place to relax, unwind away from crowds <br />r There's always something to do in Ellensburg (from the historic downtown to outdoor adventure) <br />City of Ellensburg <br />Five-Year Tourism Strategic Plan2019 28