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Positioning Ellensburg to Visitors <br />Theme Options <br />1. Ellensburg-Naturallyindependent <br />Free to be yourself, free to discover <br />2. EllensburgUnfiltered <br />Few crowds, little pretense and more time to savor <br />3. Ellensburg-Where friends meet <br />Where no one's a stranger <br />Expanding on the Naturally lndependent Theme <br />Leaning into one of these themes gives Ellensburg a chance to stand out. "Naturally lndependent" reveals <br />a little of Ellensburg values and gives visitors a sense of freedom and escape. Naturally lndependent <br />Ellensburg is a place where independent shops, pubs and restaurants thrive, where people follow their <br />own path and visitors are free to relax and discover new things. <br />What does independent look like? <br />lmagery can be used to convey the values and personality of a destination. Below is a sample mood board <br />that has images that help convey "independent," <br />City of Ellensburg <br />Five-Year Tourism Strategic Plan <br />2019 23