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Current Marlceting <br />Budget <br />Kittitas County Chamber of Commerce is the destination <br />marketing organization for Ellensburg. Under this <br />contract, tourism rnarketing and its key components <br />have a budget of $411,680 (2019). This does not include <br />the support LTAC provides to events, signage, capital or <br />strategic planning. <br />This tourism marketing budget is currently allocated in <br />the following way: <br />r Visitor lnformation Center: S152,000 <br />r Website Maintenance: $1l,O0O <br />' Collateral Materials; $30,000 <br />r Marketing and Advertising; $206,680 <br />August Advertising Snapshot <br />ln August 2019, rnore than 513,000 was spent in media <br />buying for the following advertising efforts; <br />F.lulu s7,499-98 <br />52,508.40 <br />S1,969,83 <br />S1,149.6 <br />unknown <br />unknown <br />Email <br />'!fideo <br />Display <br />Bbosted <br />posts <br />Boosted <br />posts <br />e-news <br />2?2;085 <br />4.3 M <br />746,9L6 <br />170,633 <br />400 <br />48 $3.r cpvt <br />$o.oa cpc <br />$0.09 cPc <br />51.20 cPc <br />untmown <br />Google 31,355 <br />Twitter 2L,887 <br />Facebook <br />Google Search**** <br />*Media costs only <br />**CPM (Cost Per Mille - or cost per 1,000 ad impressions) <br />**{'( CPC (Cost Per Click) <br />{'***This was not included in the August analytics report, but is currently running <br />City of Ellensburg <br />Five-YeaI Tourisr'n Strateglc Piarr <br />958 68 <br />66 <br />MARKETING BUDGET <br />ATLOCATION <br />lVisitor lnformation Center <br />lWebsite Maintenance <br />I Collateral Materials <br />s Marketing and Advertising <br />37% <br />53% <br />Method/ <br />Tactic <br />lmpressions/ <br />e-newiletter <br />openS <br />Eudget*Channel Clirks to <br />website or <br />landiag <br />page <br />E-news sign <br />ups <br />CpM{.r,/ <br />CpCr.i(i <br />20r9 t)