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Research and Discovery: Visitor Surveys <br />Visitor Surveys <br />An online visitor survey was emailed to approximately 6,800 people who had attended an Ellensburg <br />event or received a tourism e-newsletter from the Kittitas County Chamber of Commerce. Of these, 521 <br />people responded. It is important to note that the email list was weighted toward event ticket holders <br />(77%).lt also included Ellensburg residents. The answers of Ellensburg resident were suppressed in <br />reporting results. The event-attendee responses were compared to non-event visitors and little <br />distinction was found between the responses. <br />Learnings <br />The survey provides a window into who visits Ellensburg, for what reasons, and how they perceive the <br />town and its surroundings. This provides guidance into target audience profiles and messaging for the <br />tourism plan. <br />Who visits Ellensburg? <br />45-55+ years old. Based on the survey responses, the <br />most likely visitor is well-settled in their career, families <br />and life, <br />Age <br />Western Washington residents. More than 57 percent <br />of respondents were from Western Washington - 29 <br />percent came frorn King County alone, <br />Upper Middle Class. More than 50 percent of <br />respondents said their household incomes were <br />$100,000 or more. Western Washington respondents <br />reported more people in the S150,000+ category than <br />other groups, Based on Pew Research categories, the <br />majority of respondent households are upper middle <br />class. <br />ls.3{ l$4r 13.'4 at&t, atr <br />Visitors' Homes ' Western Wa <br />3% 3o/o <br />r Central Wa <br />" Other Eastern WA <br />, Tri-Cities <br />57% r spokane <br />r Ore8on <br />tiYo <br />City oi Ellensburg <br />Five Year'fourism Strategic Plan <br />I <br />King County makes up 29 percent of survey respondents. The county's demographic makeup is <br />different from other lVashington state counties in two key areas:. Medium income 519K a year higherthan Washington state. 21.Yo of residents are foreign-born <br />Source: DataUSA.io <br />King County Difference <br />2019