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lntrod uction <br />The Ellensbu rg tourism strategic plan provides a five-year guide to growing tourism as an important tool <br />for economic development. <br />The planning process was initiated by the Lodging Tax Advisory Committee (LfAC) and undertaken by <br />Ellensburg's destination marketing organization, the Kittitas County Chamber of Commerce. The plan was <br />developed with input from the Strategic Plan Committee. An independent marketing firm, JayRay Ads and <br />PR, facilitated the planning process, research and final plan production. lnput on the plan was sought <br />through interviews of tourism-engaged local leaders and a survey of recent visitors. The plan aligns with <br />the goals, policies and objectives found in the following documents; <br />. City of ElleqsFgrE Comrrehenshe Plan. Citv qf Flle$shrre ParftF..&Se,creAlisnl:a$prehensive Plan Update. Ellensb*rg Sowsrtown Market Studv aad Econslnic Develspment Plan <br />: Citv ElEllenrbure WajEMinq plan <br />r Kittitas Cognty Iourbr* lnfrastfucture Plan <br />1 Kittitas Valky [.!rqnt Ce$tqMast-er PFFr Kittitag Cq$ttv Cornotehen:ive Plan <br />Plan Elerne*ts <br />The tourism strategic plan builds on and refines current marketing efforts with a focus onr Advertising <br />r Website and other content platforms <br />r Visitor information centers and kiosks <br />r Visitor information services near freeway interchanges <br />r Destination promotions <br />r Support of destination marketing organizations through lodging tax funds <br />Tourism Strategic Plan Cornrnittee <br />Thank you to'the following individuals who participated in the advisory group and planning sessions: <br />. Amy McGuffin, CEQ Kittitas County Chamber of Commerce <br />. Brad Case, Director, City of Ellensburg Parks and Recreation <br />I Carolyn Hcneycutt, Economic Development Manager, City of Ellensburg <br />r Madison Ford, Director of Tourism and Events, Kittitas County Chamber of Commerce <br />: MattAnderson, LTAC Member and GeneralManager, Holiday lnn Express <br />r MollyJones-Kerchner, Executive Director, Ellensburg Downtown Association <br />. Nlcole Klauss, Ellensburg City Council Member, Chair of LTAC and Content and Events Marketing <br />Supervisor for Central Washington University Publicity Center <br />r TeriOlin Marketing Manager, Central Washington University <br />City of Filensburg <br />'fi:e-Year lounism Strategic Flan 32019