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4.4 Enhancing the Visitor Experience <br />4.4.1 R.elocate visitors' center to the coye of downtown. <br />Ellensburg should explore the possibility of a visitors' center in downtown, The Wells Fargo <br />Drive Thru could be an ideal location for such a facility as it is in the heart of the community, <br />offers "storefront" convenience, and could also provide public restrooms in the center of <br />downtown. <br />4.4,2 Implement thoroagh wayJinding signs. <br />In the most general sense, wayfindirig is the process by which we navigate the world. Whether it <br />is our daily commute or a journey to an unexplored locale, we rely on cues, habits, patterns, <br />landmarks, and verbal and visual directions to establish and confirm a wolking knowledge of our <br />environment, <br />A comtnunity wayfinding system takes these cues and creates a seamless system of signs, kiosks, <br />and markers designed to guide visitors to destinations, remind residents of local offerings, <br />facilitate community engagement, and achieve community-specific goals. A wayfinding system <br />typically features various sign filpes including gateway signage, dirBctional signage, parking <br />signage, pedestrian signage, as well as maps and inforrnation guides. <br />A typical wayfinding system utilizes a community's marketing brand graphics and includes <br />gateways, vehicular and pedestrian directional signage, street banners, district and parking signs, <br />building markers, and informational kiosks. Ellensburg has some dated wayfinding signs that <br />are difficult for the motorist to read and reflect older graphics for the community. Furthermore, <br />these signs only begin to appear once a visitor is already in downtown. <br />It is imperative that Ellensburg implement a complete wayfinding plan along with a phased <br />implementation plan to <br />wayfrnding from another <br />curate the visitor experience through downtown.Examples of <br />Figure 12: Example of Wayfinding Planfrom Greenwood, SC <br />are shown below in 1) <br />ilIIs <br />I <br />t:-' <br />^:l*f:- t1ri, I irr'-\:/ <br />Typical Signi Flut€d Post <br />atl.l [tFt ltH cntfi <br />ffimffian! EEb q[b <br />fi, r#, !!.L&kt hh[ ffihldr* s-.. f#itlllllF |tkt* hallb .q.au <br />bb.a hgd <br />!l .. <br />,\ )i,7i:,.1:r!::1:t <br />"t <br />&gtl* <br />ffiffi <br />ct t"l <br />'l t <br />37