|
neady one fifth of all sales in Eliensburg occurs at gasoline stations. When taken ont of tlie
<br />cqnation, Eilensburg's leakage increases dramatically from $21.5 million to a substantial $129.4
<br />rnillion. If the cornmunity werc to captnre just a portion of this leakage, it would support
<br />additional and expanded retail opporhrnities both in downtown Ellonsburg and throughout thc
<br />City.
<br />2.3.2 Detailed Retail Mcrket Opportunity Tables
<br />Section 2.3.1 explores the retaii trade patterns iri agglegate, the tables on the following pages
<br />explore the individual retail categories where Ellensburg is lealcing and gaining sales in the
<br />primary trade area. Tiris data should be used as an overall guide to retail market potential and
<br />should not substihrte fbr detailed mar-ket lesearch on the part of any business wishing to open in
<br />the area.
<br />Please note that some catcgories are subsets of larger categories. The numbers next to each store
<br />type represent the Norlh Arnerican Industrial Classification System code [NAICS). The green
<br />columns lepresent the consumer demand in the Ellensburg tlade areas. The light blue columns
<br />represent the store sales for all retailers in the trade areas. The dark blue columns indicate the
<br />retail opportunity gaps and retail surpluses in each category. Numbers in parentheses indicate an
<br />inflow of dollars and numbers outside of parentheses indicate market leakage.
<br />Retail Stores
<br />Total Retail Sales & Eating, Drinking Places
<br />EXCLUDING Gas Stations
<br />Motor Vehicle & Parts Dealers-44l
<br />Automotive Deaiers-44 I I
<br />Other Motor Vehicle Dealers-4412
<br />Automotive PartslAccess,/Tires-44 I 3
<br />Fumiture & Home Fumishings Stores-442
<br />Fumiture Stores-4421
<br />Home Furnishirrg Stores-4422
<br />Electrouics & Appliances Stores-443
<br />Appliance, TV, Electronics Stores-4431 I
<br />Househoid Appliances Stores-4431 I I
<br />Radio, TV, Electronics Stores-4431 12
<br />Computer & Software Stores-443 12
<br />Carnera & Photographic Equip,-443 13
<br />Building Material, Garden Equip, Stores -444
<br />Building Material & Supply-4441
<br />Home Centers-44411
<br />Paint & Wallpaper Siores-44412
<br />Hardware Stores-44413
<br />Other Buildiug Mat. Dealers-444l9
<br />Building Maq Lumberyards-444 I 9 I
<br />Lawn/Garden Equip/Suppfy Stores-4442
<br />Outdoor Porver Equip. Stores-4442 I
<br />Nursery & Garden Centers-44422
<br />2015 Denand
<br />(Consumer
<br />ExP')
<br />541,862,s69
<br />482,337,089
<br />119,944,737
<br />97,956,748
<br />13,651,653
<br />8,332,336
<br />ta,215,203
<br />5,187,588
<br />5,027,615
<br />10,994,44s
<br />8,591,642
<br />1,468,794
<br />7,t22,848
<br />2,r74,486
<br />228,317
<br />56,4s6,3V3
<br />47,348,958
<br />19,297,s64
<br />758,201
<br />5,132,541
<br />22,160,652
<br />8,589, I 6 I
<br />9, 107,4 r 5
<br />3,239,493
<br />5,867,922
<br />t4
<br />2015 Supply
<br />(Retail
<br />Sales)
<br />524338"429
<br />352,942,944
<br />88,907,793
<br />4 I,068,070
<br />19,984,273
<br />27,8'55,450
<br />11,a28,224
<br />9,169,429
<br />r,859,r95
<br />3,532,741
<br />1,914,125
<br />429,338
<br />1,494,797
<br />1,6 I 8,6 l6
<br />0
<br />64,19r,935
<br />36,46L,642
<br />9,928,954
<br />9l I,187
<br />10,970,538
<br />14,650,963
<br />5,479,525
<br />27,730,293
<br />21,020,327
<br />6,709,966
|