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TABLE OF CONTENTS <br />1.0 <br />1.1 <br />t.2 <br />2.0 <br />2.1 <br />11 <br />2.3 <br />2.4 <br />3.0 <br />3.1 <br />3.2 <br />4.0 <br />4.1 <br />4.2 <br />4.3 <br />4.4 <br />5.0 <br />Introduction. <br />Backgroirnd <br />3 <br />3 <br />Study Scope ........ 3 <br />Market 5 <br />Market Definition.6 <br />Trade Area Demogaphics and Market Segmentation I <br />Retail Market Analysis <br />Overall Market Observations and Conclusions 21 <br />Physical Assessment .,..,.228ackground.......i.......,.... .......22 <br />Existing Conditions <br />Recommendations-.. <br />22 <br />26 <br />Reinforcing the Center... ..-...26 <br />Expanding Success.......3l <br />Connecting the Commun1ty............... ."..... 35 <br />Enhancing the Visitor Experience 37