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Response 'l : <br />ProjecVEvent <br />Description * <br />Valley Musical Theatre (VMT), established in 1999, is at the very heart of live <br />performance in Ellensburg and the Kittitas Valley. We produce four shows per year <br />which involve the talents of all age groups - offstage and onstage - for a community <br />eperience like no other in our valley. Our Summer mainstage production is our <br />largest play in terms of cast and budget, and vte focus on bringing in some of the <br />most dynamic and popular Broadway musicals, that will drawaudiences not only <br />from Ellensburg and Kitiitas County, but from the entire Central Washington region. <br />ln July 2020, VMT is producing "Mamma Mia! lt features ABBAs timeless songs and <br />remains one of the most popular shows to ever hit Broadway. WT is excited to <br />bring this production to Ellensburg, with iis large cast, non-stop laughs and <br />e4rlosive dance numbers. lt is a showwith wide appeal across generations. This <br />has the potential to be one of the most successful productions r,le have had in 20+ <br />years. <br />This event is designed to increase tourism and eposure to performing arts and <br />build connections in our community betu,een businesses and audience members. <br />Part of our mission statement is to further the goals of the Laughing Horse Arts <br />Foundation and the Chamber of Commerce in developing Ellensburg as a tourist <br />destination. <br />These funds will be used wisely to achieve a successful marketing and advertising <br />campaign, and assist with a portion of facility rental fees for the rehearsals and <br />performances, and play royaities - wiihout wtrich rre could not hold the event. <br />Our target audiences are those who are interesied in live theater and the <br />performing arts, not only in Ellensburg, but in ihe greater Central Washington <br />region. VMT has cultivated relationships with Central Washington University and <br />several other community theaters, including Wenatchee, Moses Lake, Yakima and <br />Leavenvrorth for cross-promotion of events. <br />Our intention is to execute this plan through social media marketing such as online <br />Facebook ads, online banner ads on local communiiy and regional u,ebsites, print <br />ads and posters, radio advertisements, and at other VMT and community activities <br />throughout the year. <br />2500 character linit <br />List of lntended Use of Funds* <br />Advertising and promotion <br />Graphic design <br />Facility rental fees <br />Royalties <br />Sound/Microphone Rentals <br />2l Pro.lections of lncreased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a irip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. f o a place fifty miles or more a\ €y from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside oftheir place of residence or business. <br />You must provide the evidence utilized in determining your projections.