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The Event Center staff is committed to the following goals in 2018. <br />1. To support community sponsored events continuing our long tradition of 4-H <br />Youth Development Program support and staffing the Kittitas County Fair <br />2. To maximize revenue-producing events during available rental periods (both EC - <br />produced and external events) to support implementation of improvement <br />projects, increase staffing, and reduce reliance on external funding sources. <br />3. To create a Long -Range Operating and Development Plan that contemplates a <br />Public Facilities District or a .oi% Sales Tax dedicated to the Event Center. <br />4. To implement the zoi8 Sponsorship Program that will increase funding to both <br />the Event Center while not negatively impacting the Kittitas County Fair or <br />Ellensburg Rodeo sponsor funding. <br />a. Include a Barn Fund program to improve 4-H facilities <br />b. Create an annual grants calendar and fundraising plan <br />5. To implement improvements in event venue management software systems <br />including ShoWorks (for Fair) and update our venue management software (for <br />Event Center) in order to maximize staff effectiveness. <br />6. To implement LEAN management principles: <br />a. The core idea is to maximize customer value while minimizing waste. <br />b. Simply, lean means creating more value for customers with fewer resources. <br />7. To provide outstanding customer service that is both consistent and professional. <br />a. All clients - including those enjoying free and reduced -fee facility uses are <br />equal and equally important to the functioning and community value of the <br />Event Center <br />8. To provide facilities and amenities capable of hosting a variety of corporate, <br />agricultural, community and special events. <br />9. To increase our marketing and promotional efforts in order to attract higher ROI <br />events to the facility. <br />a. Branding and marketing campaign - new logo and style guide <br />b. Online presence - YELP, UniqueVenues.com, FB and others <br />c. Website overhaul and launch <br />d. Lodging tax request - support of marketing efforts <br />e. Photo gallery - working with professional photographers <br />io. To upgrade, modernize, and enhance facility buildings, site and services, within <br />reasonable budget parameters and in consideration of historic site guidelines. <br />ii. To actively promote facility use to local, state, regional and national event and <br />meeting planners. <br />a. Include direct marketing to meeting planners and event venue publications. <br />12. To maintain and improve the partnerships with the Kittitas County Fair Board <br />and the Ellensburg Rodeo Association in support of the Annual Labor Day <br />weekend activities. <br />13. To maintain and improve the partnerships with local community organizations <br />and government extensions to support their programs and activities. <br />3olpzcc) o <br />