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WHAT IS A POSITIONING STATEMENT? <br />At the end of the day, your brand positioning statement has only one job. It's created to define <br />the most important elements of your marketing message. It's the most important sentence in a <br />marketing plan. It brings focus to the development of a marketing strategy, marketing plan and <br />tactics supporting that strategy. <br />R.M <br />C1. -" e" <br />At theof <br />2 <br />At the <br />0 FwJ1 <br />J. <br />A � ��001,LIMP <br />