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BUSINESS TO COMMUNITY The strategic marketing website, business2community.com, cites four reasons customer service is vital to business success: 1, it's What Customers Will Remember Customers aren't just looking at your products, but speaking and working with someone who is supposed to represent your company. 2, It Reflects Heavily On. Your Entire Business If you have good customer service, people naturally assume you have good products. 3. It Shows Customers You Care Customers who feel as though a company cares about them are much more likely to refer others and become repeat customers. 4, It's a Great Marketing Angle Good customer service is sure to bring you in more customers—especially when other real-life customers are talking about how great your customer service is. The 132C Star program will recognize and reward businesses and organizations that practice outstanding customer service, as evidenced by the following qualities: Respect; We value the differences of every person and their right to participate without bias in the workplace, their communities, and this country. Honesty: We tell the truth in all situations remembering professionalism and compassion. Trust: We trust in others and maintain our trust -worthiness so others will trust us in return Integrity: We do what we say we will do—even when no one is watching—regardless of the cost. ,National Customer Service Association. B2C Stars Rewards In addition to more robust business, organizations will earn: > A window cling that identifies you as a 132C Star. > Inclusion in an official list of 132C Stars published quarterly in local newspapers and on sponsor websites, includingJerroll's customer service webpage. > Permission to use the 132C Stars logo in their own marketing. > Preferential consideration in CWU contracting and special CWU on -campus advertising opportunities. How do i sign up? Go to the 132C Stars website, business-to-community.com and fill out an application, which includes your commitment to > Embrace 62C Stars values: respect, honesty, trust, integrity. > Complete customer service training, provided by 132C Stars sponsors. > Participate in an annual customer service evaluation. We'll sign you up for a two-hour training session on customer service, at no cost to you. Over the next year we'll ask customers for confidential feedback on the performance of B2C Stars—which we'll share with your business. At the end of the year you'll have a "secret shopper" evaluation of your customer service. Participation is an annual opportunity contingent upon great customer service. —115—