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c. Redo marketing campaign — work with CWU marketing group? <br />d. Invite event planners for tours <br />e. Develop a complete meeting package —facility use and event planning handbooks <br />f. Explore partnerships with local hotels, restaurants, catering companies, etc <br />g. Explore CWU and City partnerships <br />h. Secure lodging tax funds for annual KVEC promotions and specific events (if planned) <br />i. Expand and change focus of marketing plan <br />3. Create Long -Range Operating and Development Plan <br />a. Consider establishing a Public Facilities District <br />b. Complete a feasibility study for various plan elements <br />c. Create a budget and earned income model= longterm sustainability <br />i. PEI Index = Private -sourced Earned income/Total Cash Revenue <br />ii. a methodical and institutionalized approach to building a reliable revenue base to support <br />an organization's core programs and services <br />iii. Determine in-house produced events (feasibility plans for each) and create plans for them <br />d. Create a cost recovery model, resource allocation philosophy and allocation (free, reduced and full - <br />cost event policies) <br />e. Create a capital campaign, donation, crowdfunding, and sponsorship plan <br />f. Create an annual grants calendar and a plan for requests <br />g. Prioritize critical success factors <br />h. Create an event -type ranking list to help determine scheduling decisions and rate sheets <br />i. Revised staffing plan with expanded grounds crew and adequate budgeting <br />Suggested Members: <br />Chamber of Commerce —tourism director <br />City of Ellensburg Community Planning Department (?) — comp plan coordination <br />Downtown Ellensburg Association <br />Upper County member (?) <br />Neighborhood representative (?) <br />Kittitas County Commissioner — Osiadacz <br />Rodeo Board member <br />Fair Board member <br />CCC Board member <br />4-H Board member <br />Kittitas County Master Gardeners member <br />CWU? <br />Mel's Bowl member <br />Laughing Horse Arts Foundation member <br />Other? <br />