Amended LT-2020-026 - Laserfiche WebLink

Home Browse Search

Response 3 B: Measuring Results* Response 3 C: Measuring Results* Application Questions: Part 3 B. Wut strategies will you endoy to assure you are aftracting tourists fromat least 50 niles away? We will again use diverse marketing businesses io achieve widespread print, digital, radio adverlising targeted to our audience. We will wrrk closely again with Chinook Entertainment to schedule entertainment that is coming from outside the immediate region AND has a following that will travel. Bands with good marketing and loyal audience will be given preference over others. (Assuming everything else- howthey sound and what they cost being equal) We have two local Kittitas County cider houses. Cideries with established clientele and follovr,ers will have a higher priority than those with little or no marketing ability or fan base. Having cideries from out of state proved to be problematic due to the nature of WSLCB, but having vendors {rom Spokane, TriCities, the Olympic Peninsula, and around the state will happen again. Our partnership with Sip l*'lorihWest and CiderCraft magalnes targets a very wide area (entire uest coast) but ihe publications are selective as to audience. Their subscribers are mostly in Washington, but are affluent tourists - craft beverage tourists. Their print magalnes are widely distributed, heavily along the l-5 corridor from Portland to Bellingham, in high end hotels, restaurants, winerys, brerneries, etc. and their digital presence is far wider. Their goal is to sell the whole norlhvliest as a craft beverage vacation desiination. They will provide data io us regarding Iocation of interested people (that click through to our urebsite) at the conclusion of this year's adveriising plan. Our radio buy with Mrthu,est Public Broadcasting is successful. Again, more complete data will be available after the 2019 event, though that is the source of information which has led to several inquiries that turned to sales through our uebsite email. 2500 character linit C \Mrat strategies will you use to assist in rmrketing all of ldttitas Oounty as a t&rist desiination with ycur evenVproject f unding request? On our uaebsite, uE have links to booking our partner hotel, and booking lodging through MyEllensburg. We also sell RV and camping on-site at the KVEC. Those links are all framed with a "you should take extra tlme and take a look around Kittitas County" message. That message has been reiterated through facebook posts which lead to the vrcbsite lodging page and ihus bookings. The ultimate purpose of this fundraiser event is to benefit our capital campaign, and get the Yakima Canyon lnterpretive Center built. That in itself is a big-picture, long-term tourist benefit. We want people to take to heart the Kittitas Environmental Education Netvr,nrk message, and become eplorers of the Yakima Canyon, the Teanai,ray Community Forest, the windfarm, Ginkgo state park, and all the rest. Our mission is to "Connect Community to Nature", and create life-long learners. We support outdoor recreation and education as a \ Drthwhile erperience in Kittitas County. 2500 character linit 4lGollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?