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Response 2.1 Projection * Response 2.1 t*tsvtdence Response 2.2.. trFroJecUon L Away fromtheir place of residence or b:siness and staying overnight in paid acconrmdaticns; Year around visitor campaign: We will be utiliZng the recommendations from the Arnett Muldrow market analysis and dowrtom master plan to complete the campaign message. With the figures listed above, of wlrich is 23% of potential of visitors io Cle Eium, we estimate that this figure will increase during the summei. !&eeks of the yeai". lf CEDA uses a consei'vative average annual number. of visitor-s al 226 I u,eek (more during peak season and less during slow season) to accommodate for an average throughout the year, and calculates at 25% staying overnight (30% of travelers are leisure travelers per tourism office): 226 Travelers x 23% (statistic from Arnett Muldrow study) x 52 riveeks = 2,667 with 25% staying overnight = 667 annual hotel stays, plus estimated hotel stays. 667 annual hoiels stays x121.74 (average daily rate: STAR Report for the county accommodations) = $81 ,170 in hotel spending. Several successful projects such as: Ciiy Clean Up, Pioneer Day Viliage, Boo Eli.im anrj Christrnas iii Cie Eiurii have been launched and are gaining popularity with visitors to our area. The Cle Elum Dorrrrntown Association is vrlrcrking closely with existing merchants to develop a stronger calendar of retail events to increase tourism during each season; Spring, Summer, Fall and Winter. ln doing so, CEDA is also netr,rrorking with local resorts, with equestrian and rodeo organizations, and sporting tournaments to identify activities wtrich will have the opportuniiy to impact the retail income and tourism in dotmrtor,vn Cle Elum. Promoting Doi,vntourn continues to be a longterm goal, building partnership with merchants, local vendors and organizations to increase participation is an important part of achieving the goal of both promoting and encouraging tourism in Cle Elum. Expanding the reach of existing projects, through increased marketing and targeted outreach with visitors to Cle Elum, travelers along l-90 and people participating in major events will impact lodging at local hotels and resorts in the area. This increase will also encourage visitors and tourists io stop and shop, increasing retail sales, year around. 2500 character linit ln 2017, consultants from Arnett Muldrow conducted a market analysis and dovvntoran master plan that determined visitors in dornntovrn Cle Elum vras an estimate of 215 visitors per week. By using that figure and conservatively increasing by 5% for 2020, iaking the information provided by the STAR report specifically for the county, it will provide us with the estimates for hotel spending in paid accommodations. See figures above for the calculated evidence We will continue to do surveys, reviewgoogle analytics, and reviewregistration forms to verify attendance information at all events that occur in dovrntor,rnr Cle Elum. 2500 character linit 2.To a place fifty niles or nore alvay fromtheir dace of residence or business for the day or slaying overnight; We predici 8,608 people wili visii from 50 miies auay or more for events in dourntor,tn Cle Elum or Cle Elum proper. ln addition, rir,e predict this could bring $178,960 to Cle Elum. 2500 character linit