Amended LT-2020-008 - Laserfiche WebLink

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!List of lntended Use of Funds* '1. Rent canvas tents to cover the seating areas at the Rotary Pavilion, out main venue 2. Rent Portapotties and wash stations for the Rotary Pavilion to accommodate our attendees. 3. Hire security to police the Rotary Pavilion (main Venue) Friday and Saturday nights from 8pm unti 4. Help defray the rentals costs of the sound equipment used at the Rotary Pavilion. 5. Rent cooling devices/fans for the venues if the temperatures during the festival require them. 6. 7. On-line and print advertising focused on our target audience. 8. Social media advertising 9. Use an on-line exit survey to get feedback from festival attendees 10. Collaborate with other music festivals in our State - Sponsorships/advertisin g 2l Projections of lncreased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections, Response 2.'1..*Hrojeclron 1. Away fromth€ir place of residence or business and staying overnight in paid acconnodations; 1. We underrnnite radio programs ihat promote Jaz throughout the year and purchasing ads in the months prior to the festival, targeting our core audience and blanketing most of the state. 2. We hope to refine our on-line ner,reletier (which is focused on past attendees) 3. We produce 7000 brochures and 250 posters that are distributed throughout the State and mail informaiion packets lo Chambers of Commerces throughout in the State. 4. We distribute at least 75 of our posters to locations throughout the state, 30 of which go to wineries in Washington (many participate in the Wine tastings provided by Gallery One and the Clymer Museum during the festival vrreekend). 5. We developed an on-line neursletter targeted to past attendees, to keep our patrons engaged in wtrat this year's festival will be offering as \ /ell as other events in our area. 6. Through many of the on-line and social media ads ule placed lasi year, rae received valuable demographic information. Combining this with the email addresses from past ticket sales, \ € hope to direct market to this audience and request feedback on their festival eperiences. (Currently the list numbers 865 email addresses) 25ffi character linit