Amended LT-2020-004 - Laserfiche WebLink

Home Browse Search

3lMeasuring Results What tools will you use to measure your event's impact gn tourism? Please be specific and provide examples. lnclude the following information: A. ls your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. B. What strategies will you employ io assure you are attracting tourists from at least 50 miles auay? C. What strategies Wll you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3: Measuring Results* Response 3 A: Measuring Results* WtEt tods will you use io neasure ydrr event's irpact on toldsnt/ Flease be specif ic and provide exanples. The Park is seasonal and currently operates from April through September. Once the covered arena is open next year \t/e expect to extend the season into November and open as soon as ureather permils the following spring, perhaps as early as late February. Throughout the Park's season ule will continue gathering 2p codes and other individual details from Park users directly or from ihe event organizers about their participants. We epect our metrics to become even more complete and accurate as vve mature and have staff on the property more consistently to monitor use and ensure proper completion of registration and survey paperwcrk. We have developed a set of questions to help us solicit input from event organizers about their groups and wtrere they are staying overnight, where they purchase foodidrinks or dine out, wtrere they shop and other information that will inform us about their experience wfrile visiting ihe Park and the local area. We have tried several \lays to gaiher this information directly, but our ability to do so would require volunteer assistance as ihe Park's small staff is very busy during events. We have had very little luck getting information from hotels and restaurants about business from Park visitors. 2500 character linit A. b yoir prciecvevent year-round or is it seasonal or datespecific? C Year Round l? Seasonal C Date Specific Your sdection here shotld be supported by the dates you povided above, in the Ftoiect or &ent lnfo{"nBtion section. Response 3 B: Measuring Results* B. Wrat strategies will yor enSoy to assure you are attracting tourists frornat least 50 niles away? As long as urre continue marketing to and altracting large and diverse events, \ e will be drawing heavily from people over 50 miles auay since that is where the majority of competitive riders live. As ue host more \ffestern disciplines we will bring in more local residents, houaever local users will remain a relatively small percentage of our overall users. 2500 character linii