Amended LT-2020-004 - Laserfiche WebLink

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Response 2.1 Projection * '1. Away fromtheir flace of residence or busjness and staying overnight in paid acconnodations; Our target market includes Washington, Oregon, ldaho, Montana, California, and British Columbia and is comprised of very diverse english and vlestern horse related interests and disciplines. A major goal for the Park is to book large shotaa of 150+ horses that run 2-4+ days thereby causing more visitors to stay overnight. Overnight stays increase Park revenues from stall fees, RV camper hook-ups, arena fees and other use charges. Having people stay overnight also increases opporiunities for visitors to patronize local businesses. We have been able to build and maintain participation in our larger, multi-day events ihat have significant influence on the number of total visitor days the Park generates. A portion of the medium and smaller size events change each year as organizers seek a new e>perience or need to rotate to other geographic areas to serve iheir constituents. For that reason, rne believe the best measure for evaluating the Park's success in contributing to economic impact is by looking at the overall totals of all activiiies for ihe season. We obtained residence information lrom4,052 visitors this year, wtro came from throughout Washington, 13 other states, Canada and a fewforeign countries. The overall number ofvisitor days has been fairly constant over the past fewyears because r,rie have just four outdoor arenas to rent. We critically need a fifth arena and a covered competition space in order to growthe size, diversity and length of season \ € can host events. Thankfully, rrue currently are building a large covered arena that will address these limitations starting in 2020: extending our season from 23 to 33 raireekends and adding more competition space will significantly add to visitor numbers over time and is key to our long term sustainability. A covered arena will also attract local riders at all times of ihe year and especially off season, houever it remains to be seen howmuch the facilites will be utilized in the depths of winter. The attached Economics Metrics Table reflects total visitors for the pasi five years and ihis season. This table tracks grov\4h in total visitor traffic and annual economic benefits. With the opening of the covered arena ME e4oect the growth trend to pickup starting in 2020 by about 10%, but it will take several years to realize its full poiential in attracting visitors and driving economic benefits.. 2500 character linit