Amended LT-2020-006 - Laserfiche WebLink

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Response 2.2..*Proleclon 2.To a place lifiy niles or nore away fromtheir dace of residence or business for the day or staying ovemiglrt; By targeting our marketing to the Seattle/Tacoma, Portland, Oregon, and Eastern Washington areas, \ /e will reach a market that is already predisposed to drlving for more than 50 miles or staying overnight. 66% of our current visitors have identified themselves through our register book. These individuals are seeking either a day or overnighi e)eerience in and around Ellensburg and Kittitas County. Our evening leciure series and \ Elking tours already draw many individuals from the 50+ miles demographic, visiting for the event and then returnlng home or staying overnight depending on specific interest. We currently have had a response of individuals attending from the Tri-Cities, Moses Lake, Port Orchard, Kent, and lssaquah beyond those from Kittitas County. ln most cases, most had heard about the lectures from social media marketing and promotion. We anticipate with more lectures ra,re will have more guests from the 50+ mile distance. Tvto of the 2020 presenters are knovrn to draw attendees from the Tri- Cities, Northeast Oregon, and Spokane. The ualking tours have had registered guests from Tacoma, Federal Way, Kennewick, Seattle, Everett, Sammamish, and Gig Flarbor, Washington. While rrye did not collect the information, rrue had a verbal exchange with an individual who \ €nt on a free tour that he was from keland. We anticipate based on current numbers that visitation and overnlght stays will increase due to advertising in 2019. We have already had several individuals from out of the area stay overnight as part of a Haunted Legends walking tour or an evening lecture, or they came with the Museum intended as their destination for research purposes and stayed overnight as a result. We epect that as our activities increase, visitation and overnight stays will increase as \Mell. We plan to roll out a special deal with local hotels for our upcoming events and tours i,vhich then gives an option for visitors to stay overnight. Visitors have indicated to us that multiple venLles on certain raeekends justify them staying overnight. Many of these events will add to existing events or create an opportunity to eXend their stay in the Ellensburg and Kittitas County area. Additional events and activities, including neweldlibits, have always proven to be of interest to those looking to day-trip or overnight in Ellensburg and Kittitas County. We are looking to promote exhibits betvrcen historical sites and museums in and throughout Ellensburg and Kittitas Couniy. 2500 characier linit